‘Pune is still Best Post Retirement Destination’

Pune, September 3, 2015: (NSE & BSE Listed) Ashiana Housing Ltd, pioneers of an active Senior living in India, is handing over possession of Ashiana Utsav Lavasa Phase 2, its senior citizen housing facility, located in Lavasa, India’s first fully planned hill city being set up in Pune. Ashiana Housing Ltd has sold around 250 flat in Ashiana Utsav Lavasa.

Set in the picturesque Sahayadri Hills (Western Ghats), amidst greenery and soothing landscapes, Ashiana Utsav Lavasa Phase 2 comprises both villas and apartments. The housing units have been built with exceptional care and a lot of thought has been put into every facet of construction so as to make senior living dignified and comfortable. Each unit comes with several features such as:
· Anti-skid tiles to avoid slipping and falling
· Grab rails in the master toilet
· Single-lever fitting in bathrooms
· Age-friendly door and window handles
· Night lamps in the master bedroom
· Bigger electrical switches mounted at a comfortable height
· Emergency response system

Besides, other services such as moving in, utility bill payment, maintenance services (electrician, plumber on call), and garbage collection from identified spots are also provided, enablingresidents to enjoy a secure, comfortable and relaxed lifestyle in a community environment where they do not have to put up with the hassles of maintaining a typical home.

Keeping in mind the health concerns of residents, Ashiana Utsav Lavasa Phase 2 also comes with a first-aid centre and a resident nurse. A 24-hour ambulance service, with a doctor and a nurse, is also available to provide peace of mind tothe residents. In fact, the housing project adjoins the Apollo Hospital, which also runs a pharmacy providing free delivery services to residents.

But it is not all health and medical care at Ashiana Utsav. There are a number of recreational facilities available for senior citizens. With hobby clubs, activity rooms, computer room, art and craft studio, library and reading lounge, and indoor and outdoor game facilities, there is always plenty to do at AshianaUtsavLavasa Phase 2.

Situated just an hour’s drive away from Pune and four hours from Mumbai, Ashiana Utsav Lavasa has everything going for it.

Present at the occasion Mr. Manoj Tyagi, VP, Ashiana Housing Ltd. said, “We understand that senior citizenshave a unique lifestyle, with special needs. They want comfort and security, but, most of all, they want dignity and independence. Today’s senior citizens are mostly retired professionals – they cherish an active post-retirement life in a secure environment. Ashiana Utsav Lavasa Phase 2 is our humble gift to these valued citizens of our country.”

With the first set of residents having moved into their homes in 2013, new residents have company of like-minded people to enjoy. “It is so refreshing to find people our own age, with similar interests and hobbies here at Ashiana Lavasa,” says Mr & Mrs Dilip Barve who are from Mumbai “Not only is the location so sublime and peaceful, we have a great time mingling with other residents and planning all sorts of fun activities. Moving in here has been one of the wisest decisions we have ever made,” they add.The comfortable environs have had a soothing effect on several elderly residents.

Taking the possession of Utsav Lavasa Phase 2, Chandan, who is originally from Orrisa working with (NTPC) says, “At Ashiana Utsav Lavasa, I have, in a manner of speaking, re-discovered myself. I have always been sports-minded but found it difficult to play with others in my earlier residence. Here, I can connect with like-minded people and keep myself fit by playing outdoor games. Plus, my wife is happy she has good company for her evening walks,”

Another customer, Renu Marwa, 63, lived in a rented flat in Juhu – located in the same housing apartment as her son. Despite frequent visits by her family, Marwa decided to move to a serene, quiet place outside the city where she could live amid nature while continuing to enjoy visits by the family.

“All my life I had lived in Chennai, and moved to Mumbai because of my son’s new job posting. But rents in Mumbai are exorbitant. It wasn’t even worth it, as my children were frequently travelling abroad for work. Finally, I decided to sell off my Chennai property and buy Ashiana Utsav villa in Lavasa,” said Marwa.

Clearly, at AshianaUtsavLavasa, retired life is meant to be enjoyed, not endured.

About Ashiana Housing Ltd

Established in 1979 and headquartered New Delhi, Ashiana Housing is well-known for unmatched construction quality and timeliness. The company is a pioneer of senior housing in the country. With a significant presence in NCR, Jaipur, Jodhpur, Baroda, Chennai and Jamshedpur, among others, it is involved in residential and commercial real estate development projects ranging from group housing, senior housing, senior care, retail and hospitality. Its operations span all aspects of real estate development, right from the identification and acquisition of land to planning, in-house construction and sale, to maintenance and resale of the property after possession.

The company has completed various prestigious residential projects such as AshianaUtsav (senior Living), Ashiana Aangan, Ashiana Rangoli, Ashiana Villas, Ashiana Garden, Ashiana Greenhill, Ashiana Residency Green, Ashiana Suncity and Ashiana Woodland. Overall, it has more than 30 projects to its credit.

Ashiana Housing has won various awards in several categories over the years. In 2014, it won the “Realty Giant of North India” award. It was recently conferred with the Corporate Social Responsibility (CSR) award, instituted by FICCI.

Ashiana Housing takes Corporate Social Responsibility (CSR) very seriously, and implements meaningful and innovative measures for the upliftment of the less-privileged. The company has been involved in CSR since 1996, with skill training, women’s empowerment and education being its main areas of focus.

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