Reebok in association with Ministry of AYUSH celebrates International Day of Yoga with community sessions
New Delhi, 21st June, 2017: Taking forward the partnership with Ministry of AYUSH, Reebok India left no stone unturned in reaching out to yoga and fitness enthusiasts across the country on the occasion of International Yoga Day. The brand engaged with over thousands of fitness enthusiasts through Yoga sessions hosted by Reebok Master Trainers across Delhi-NCR, Mumbai and Bangalore.
Reiterating its commitment to the ‘Fitness is Life’ philosophy, the brand inspired hundreds of people across the country to be fitter – physically, socially and mentally.Bollywood actor and style icon Malaika Arora, also joined in the celebrations in Mumbai, inspiring hundreds of fitness enthusiasts to take up Yoga for a healthier and fitter lifestyle.
Yoga as a form of fitness helps de-stress, rejuvenate and revitalize, thus Reebok continues to collaborate with the Ministry of AYUSH to promote Yoga as a way of life. In its endeavor to make yoga accessible to everyone, the brand organized early morning Yoga sessions at popular locations in the city including DLF Cyber Hub, DLF Promenade, DLF Saket, Mall of India, Connaught Place and Raahgiri, which witnessed an overwhelming participation by consumers (number of participants in Delhi-NCR).
Commenting on Reebok’s association with the Ministry of AYUSH for International Day of Yoga, Silvia Tallon, Senior Marketing Director, Reebok India, said, “We are delighted to continually partner with the government to promote Yoga and its benefits, encouraging more and more people to practice it as a way of life. We are overwhelmed with the participation by consumers, and Malaika’s support this year. We hope to continue the momentum, engaging and motivating many more to join the fitness wagon and adopt Yoga for a healthier lifestyle.”
With many international stars and Indian celebrities like Malaika Arora and Kangana Ranaut endorsing it, Yoga has acquired a cult status globally. An ancient Indian discipline, Yoga is a holistic fitness regime and is no more limited to basic asanas and pranayamas. Prime Minister Narendra Modi brought yoga on the global map through his efforts over the last couple of years. To lend its support, Reebok India joined hands with the Ministry of AYUSH to make the movement bigger.
