Samsung Launches Versatile All-In-One Laundry System

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Pune, India – Aug 8, 2017 – Samsung India today introduced its revolutionary FlexWashTM, a washer-dryer combination that effectively integrates two washers and a dryer* into one high performance appliance. The latest offering is a perfect blend of state of art technology, utility and aesthetics.

Equipped with a range of core Samsung laundry technologies and features that includes the popular AddDoor, FlexWashTM is designed to offer users freedom and flexibility to customize their laundry routines, while providing a higher level of care for clothes to make them last longer.

An all-in-one solution for busy people striving to wash clothes in minimal time, the washing machine is available in 23 kg capacity to handle an optimal load. The multi-purpose solution uses three core Samsung laundry technologies – EcoBubbleTM, Bubble Soak, and Vibration Reduction Technology (VRT PlusTM). EcoBubbleTM uses air and water to dissolve detergent, creating a powerful bubble action for cleaning that is much faster and more effective.

The units are IoT-enabled and integrated with Smart Control, allowing users to operate and monitor the machine anytime, anywhere via their smartphones, letting them start and stop every cycle from the palm of their hand. The striking combination of ergonomics and convenience promises Indian consumers the added advantage of saving time. IoT devices are the future and Samsung, as a harbinger of innovation in technology, is ready to adopt this across its product portfolio.

 “Samsung has always been at the forefront of innovation that aims at creating products that cater to the evolving needs of our consumers. With the launch of FlexWash, we aim at making laundry even more flexible and convenient. Every feature in our latest innovation was designed with the consumer in mind,” said Alok Pathak, Vice President, Consumer Electronics, Samsung India. “We have witnessed a paradigm shift in the consumer behavior and innovative technologies like active DualWashTM and AddWashTM have received great response from users enabling us to consolidate our leadership in the segment,” he added.