SBI Pinkathon powered by Women’s Horlicks- Empowering Indian Women brings 3rd Edition to Pune

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Pune, October 15, 2015: SBI Pinkathon powered by Women’s Horlicks – Empowering Indian Women, India’s biggest women’s run is coming to Pune for the third time on Sunday, November 15, 2015 at IISER Pashan. Online registrations are open at www.pinkathon.in for the 3km, 5km,Volini 10km& 21km multi-category run. United Sisters Foundation & Maximus Events along with super model, actor, fitness enthusiast, avid barefoot runner and Pinkathon founder Milind Soman formally announced the launch of run in Pune at a press conference in The O Hotel, Koregaon Park, Pune.

Present at the conference were eminent dignitaries like Ms. Sai Tamhankar – Renowned screen personality and Ms. Michelle Kakade – Attempting to the Guinness World Record of “Fastest time to travel the Indian Golden Quadrilateral on foot (female) who expressed their wholehearted supported for the noble cause.

Sana Shaikh, Visually impaired runner representing Adventure Beyond Barriers & Mitali Upadhye Cancer Survivor and RJ Shruti from RED FM were announced as the mascots for the 3km, 5 km and Volini 10 km category respectively.  They were presented with the firstbibs .They are being currently trained to run in the 3km, 5 km & Volini 10 km categories.

The focus of the India’s biggest women’s only running event, is to encourage an active lifestyle and overall fitness amongst women, while creating a much needed awareness about breast cancer and bone health and encourage thousands of new or first-timer women to take up running.

All proceeds raised from the event will be used for the expenses incurred in organizing and marketing the event, and by the Women’s Cancer Initiative in its fight against breast cancer. All participants will get free Mammograms and Bone Density check-up from Aditya Birla Memorial Hospital .There is a special registration offer with your registration of 655 you can register your mother/daughter/household help for free. This offer is valid upto 5thNovember The official website for Pinkathon is (www.pinkathon.in) through which participants can register online. Twitter Handle: @pinkathon10km

Expressing delight on the launch of the 1st edition of SBI Pinkathon powered by Women’s Horlicksin Pune, founder Milind Soman said, “We are very excited for 3rd edition of Pinkathon in Pune. We are confident the city and its people will support us and help make this run a success once again. Pinkathon is more than a Marathon. It is the seed of changeand the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women. The first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.”

The Ironman Triathlete further added, “Fitness is liberating. If a culture of regular exercise and fitness must take root in India, our women need to become aware about the benefits of fitness. They need to be able to get out and run, which doesn’t happen enough due to various cultural reasons. We now organize The SBI Pinkathon in eight cities. Thousands of women run at each of these events over the 3km, 5km, Volini10km and 21km distances. They run in running gear but also in sarees, salwarkameez, hijabs or whatever attire they deem fit and keeps them comfortable. In association with Bajaj Electricals, Pinkathon is planting 1000 tress in every city after the run.

Reema Sanghavi, Managing Director, Maximus Events further added that “Besides Pune, SBI Pinkathon has already been held in various cities like Hyderabad, Chennai, Bangalore,Delhi, Guwahati& will be happening in Ahmedabad and Mumbai very soon. The multi-city national event has received an overwhelming expression of support with over 50,000 women of all ages, across different walks of life from 6 cities in 2014. This number is expected to cross 75,000 in 2015 with 8 cities. The campaign will be supported with an integrated communication plan which includes several pre- event activities like training runs for baby wearing mothers, first time women runners and cancer survivors. There will also be an extensive online campaign to reach out to the masses and help the movement grow.”

As a precursor to the main day, the team is organising unique events such as the Cancer Shero Trek. A Shero is a cancer survivor & this event is dedicated towards felicitating those survivors. Starting with a trek, this event felicitates the Cancer Survivors with a feel-good event & each one is honoured with an “I Inspire” medal & certificate.

In the SBI Pinkathon powered by Women’s Horlicks, 30 visually impaired girls would be participating in the 5km run.To prepare them for the main day,a unique training session is designed to prepare and assist their visually impaired participants. With every visually impaired participant, a sighted runner is allotted to run alongside them. SBI Pinkathon powered by Women’s Horlicks is organising special training runs in various parts of Pune with the best trainers for those registered participants who have requested training for the big day.

Sanjukta Raiguru, MD SBI Foundation said, “We, at State Bank of India, are proud to be a partner in this great initiative for women called the SBI Pinkathon powered by Women’s Horlicks, that aims to spread awareness about breast cancer, bone health and promote women’s well-being. It is a run for women, of women, by women. Running is an incredibly effective way of making a healthier and smarter you. It helps you balance your weight, prevent disease, enhance your mood and boost your confidence. SBI Pinkathon is one event which will help you achieve all that. State Bank of India appeals to all women in Puneto be a part of this wonderful cause. SBI also appeals to all men in Pune I to ensure that their loved ones participate in the SBI Pinkathon. We need your wholehearted support. Hope to see you there!” 

Prashant Pandey, EVP Marketing, GSK Consumer Healthcare India said, “ It is less known that that decline in bone density and bone health impacts a woman’s ability to carry on with her daily routine. Physical strength is rooted in bone health which helps in maintaining a healthy lifestyle. We are confident that our partnership with Pinkathon will help generate awareness about bone health in women and encourage them to #RunStrong as they continue to win in their lives with Women’s Horlicks as their partner in this journey.”

Sana Shaikh, Visually impaired runner representing Adventure beyond barriers &Mitali Upadhye Cancer Survivor And RJ Shruti from RED FM were announced as the mascots for the 3km, 5 km and Volini 10 km category respectively.  They were presented with the first bibs .They are being currently trained to run in the 3km, 5 km &Volini 10 km categories.

Pics from PinkathonMilind Soman also highlighted the concept of Pinkathon Ambassadors in every city who are passionate, extraordinary, committed men & women connecting for one cause, health for every woman. Each Pinkathon Ambassador is a part of the Pinkathon core team and registers all the women in their circle of influence. Pinkathon inspires everyone that together, we will do more. Various initiatives are undertaken by the Pinkathon Ambassadors to connect with women across various strata of the society. Pinkathon Goes to School is another interesting concept to encourage Mother-daughter teams to run together. The idea is to encourage health & fitness at a very young age.

Pinkathon in Pune has received huge response from corporate sponsors like State Bank of India, Women’s Horlicks, Sunpharma Volini, OYO Rooms, Red FM & NGOs like Nag Foundation also supporting the event.

About SBI Pinkathon – Empowering Indian Women:

SBI Pinkathon powered by Women’s Horlicks – Empowering Indian Women is an international run only for women. The objective of the event is to encourage women’s health and fitness. Pinkathon also aims to raise awareness about breast cancer, its causes and prevention. Pegged at being the deadliest cancer in women in the country, it is estimated that 1 in 22 Indian women have the lifetime probability of developing breast cancer and the number of new breast cancer cases were expected to rise to 250,000 new cases per year by 2015. Pinkathon is a unique initiative that encourages women to incorporate a fitness programme into their daily lives by promoting simple activities like walking and running. Running addresses most of the top 10 ways to help prevent breast cancer, not only promoting well-being but also raising immunity levels and improving health to help fight diseases like cancer. The key to controlling this disease, therefore, is to create awareness about preventive measures for breast cancer. Pinkathon offers the running distances of 3 km, 5 km and Volini 10 km giving each runner an opportunity to run in their comfort zone.

The official website for Pinkathon is (www.pinkathon.in) through which participants can register online. Twitter Handle: @pinkathon10km

About Maximus Mice & Media Solutions

Founded by Reema Sanghavi (Managing Director) & Milind Soman (Director) in 2008 SBI Pinkathon powered by Women’s Horlicks – Empowering Indian Women, like all other Maximus events is characterized with their trademark of effective brand communication & fiery enthusiasm. Maximus has been supporting the cause since its inception and working constantly to take it to greater heights. Both Reema and Milind feel very strongly for the cause and have worked diligently to make this a national entity that resonates with the women across India.

Women’s Horlicks proudly announces its association with Pinkathon- India’s Biggest Women’s Run. In line with Pinkathon’s objective to promote health and wellness in women, Women’s Horlicks also encourages women to #RunStrong and create awareness about ‘Bone Health’ for women over 30.

As one gets older, weak bones impact a person’s ability to carry out their day to day work. This is especially true for women after 30 who experience a clear decline in strength on account of low bone density (Women may loseup to 1% of bone density every year). It is then one should take extra care and build the bone strength to help in doing more with their lives. Women’s Horlicks has 100% RDA of Calcium and Vitamin D, these are important for bone health. Women’s Horlicks helps provides bone health maintenance

About GlaxoSmithKline Consumer Healthcare Ltd

GSK Consumer Healthcare Ltd is the category leader in Indian health food drinks industry. Our flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in Nabha, Rajahmundry and Sonepat. In India we have an engaged workforce of over 3500 employees. GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.

GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc.of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products.  Our goal is to build a global, growing business – we call a Fast Moving Consumer Healthcare (FMCH) company – dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.

GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include Sensodyne, Voltaren, Theraflu, Paradontax, Panadol, Polident, Otrivin, Horlicks and Physiogel.

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