Shoppers Stop opens 5 stores including 2 beauty stores in a day
Pune, 19th December 2019: India’s leading fashion and beauty destination, Shoppers Stop Ltd., inaugurated its 5th store in Pune today. With proven successes from the stores in Westand mall, Pacific mall, Seasons mall and Shivajinagar, the conveniently located store at Elpro Mall in the Pimpri Chinchwad area in Pune is expected to generate a strong footfall, enhancing Shoppers Stop’s brand experience and visibility. With the launch of its stores in Bhubaneswar, Pune and Lucknow, the retail leader has increased its footprint even further by adding the 89th store of Shoppers Stop across 41 cities in the country. Additionally, the retail brand launched 2 standalone beauty stores – MAC Bhubaneswar and MAC Vegas Dwarka, Delhi.
The salient features of the stores are:
The new two-level store sprawls over 28,000 sq.ft. in the bustling Elpro City Square mall, Pune
The multi-brand flagship store aims to ‘Elevate Everyday Life’ and offer a premium retail experience to customers with a place to relax, shop and spend quality time with their family and friends.
The Store was designed to have a modern & updated premium look, whilst also adding a bridge-to-luxury feel, with clear navigation paths across both levels.
The design philosophy was to create separate individual floors with specific identity yet creating a unique “Brand” Both floors have their own unique design language Ground level houses the “Glamourous” Cosmetics, Personal Accessories & Ladies departments “Dark, Rough & Grungy” Mens & Denims department are part of the first level creating two unique looks which merge seamlessly with each other.
The minimal design includes flooring with walkways designed to take the customer through the store
Each product category in the store houses its own dedicated section such as apparel, beauty, fashion accessories, all with a slightly different design to give the sections a unique character.
Commenting on the launch of the new store, Mr. Rajiv Suri, Customer Care Associate, MD & CEO Shoppers Stop Limited said, “Shoppers Stop is a bridge to luxury brand that ensures a delightful customer shopping experience every time. We currently have 4 stores in Pune that cater to the evolving needs of our customers. With the launch of this 5th store, we are happy to say that customers can look forward to latest brand offerings across different categories. I am happy to share that with this new store; the brand has increased its presence across 89 stores in 41 cities.”
