Tackling India’s Electronic Waste Problem, RLG Clean to Green Campaign Aims to Touch over 1 Million Individuals in Second Year

17^thDecember 2019, Pune:Reverse Logistics Group (RLG), a leading global service provider of comprehensive reverse logistics solutions announced the launch of the second innings of its flagship campaign ‘Clean to Green’ in India. The campaign is aimed at creating awareness and sensitizing consumers on responsible disposal of electronics and safe practices for recycling by partnering with responsible organizations.

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RLG’s Clean to Green campaign saw great success in its first innings in FY 2018-19; when825 events were organized in 26 cities and 4 union territories, touching approximately 10,02,802individuals. In FY 2019-20, the Clean to Green campaign seeks to advancethe awareness amongst masses and educate consumers to responsibly dispose of electronic waste by tapping 38 cities across 27 states and 5 union territories, covering 1245 schools, 56 RWAs, 10 Office Clusters, 33 Colleges, 72 informal sector units, and 50 bulk consumers and retailers.

Speaking about the second year of the Clean to Green campaign, Ms. Radhika Kalia, Managing Director, RLG India said, “We were encouraged by the successful role out of the flagship campaign last year. In FY 2019-20, we seek to extend the reach of the Clean to Green campaign to ensure individuals and professionals understand that proper disposal and recycling of electronics is a national priority and lack of awareness of responsible disposal of e-waste amongst masses is a serious issue.”

She also added, “Our endeavour is to build a sustainable program that will work towards the betterment of the environment and the wellbeing of society, while abiding with e-waste management rules, 2016, as laid down by the Government of India. We have received a lot of encouragement and supportin this endeavour from MeitY.”

Also speaking at the launch of the second year of the campaign, Dr. Sandeep Chatterjee, Director, Ministry of Electronics and Information Technologysaid, “The Clean to Green campaign seeks to collaborate with the electronics industry and corporate bodies to ensure responsible disposal and recycling of e-waste in India. This innovative and comprehensive take back solution would drive return of products from manufacturers and distributors and facilitate multiple cycles of use. Such initiativesare required to drive the e-waste management in India.”

The manufacturers/brands associated with RLG India are Microsoft, Canon, LG, Lenovo, Godrej, Brother, Havells, Lloyds, Siemens, Haier, Onida, TexlaVision, Videotex, Tanu, G Mobiles, S Mobiles, Vizin, Voltas Beko and Solvier, and the campaign would actively work with them in promoting safe disposal of e-waste.

Details of the venues and stakeholders that will be touched in the second year of Clean to Green Campaign:

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