Tata Central Archives to showcase vintage print advertisements of the Tata Group

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Pune, July 20, 2018: There is nothing quite like an old print ad to take you back in time! Tata Central Archives (TCA), Pune, is hosting the exhibition, ‘Vintage Advertising and Publicity’ to showcase vintage print ads of the Tata Group and its companies up till the year 1990.

With simple and memorable advertisements, the exhibition promises to take visitors back in time, showcasing the journey of Tata companies in response to changing technology, competitive pressures and retail demand, with the guiding principles of ‘Nation Building’ always at heart.

Some of the advertisements include Giving Back to Society (CSR), Nation at Heart (Make in India), Focus on Fashion (Tata Journey into Industrial Ventures started in 1874 with their entry into Textiles), Grandeur at its Best (Indian Hotels – Taj Mahal Hotel), Fortified with Steel (Tata Steel – TISCO), Lighting up Lives (Tata Power), Flying High (Tata Airlines & Air India), On the Road to Success (Tata Motors – TELCO), Will to Win (Sports), Feel Beautiful(Lakme) and One Brand Many Facets.