Tata Power’s Project MAMTA combats endemic malnutrition in 5 villages of Jawhar block of Maharashtra 

Share this News:

Maharashtra, 12th April, 2019: Project ‘Mamta’, a maiden CSR programme of Tata Power, India’s largest integrated power utility benefited 400 families in five villages of Jawhar block,  Palghar district, North-West Maharashtra. These families were affected by malnutrition resulting in poor mother-child health.

The initiative was launched in Feb 2018 in collaboration with a local NGO ‘Action Against Hunger’ with an aim to educate and eradicate endemic malnutrition in Jawhar district. Project ‘Mamta ‘has reported a significant improvement in the overall health of pregnant & lactating mothers and children below five years through various awareness sessions. 

With the introduction of professional Antenatal Care (ANC) and Postnatal Care (PNC) in five villages, Project SPARSH has managed to bring down the Severe Acute Malnutrition (SAM) percentage from 25% to 6% and Moderate Acute Malnutrition (MAM) percentage from 23% to 5% amongst targeted beneficiaries. This project scaled up in 51 more villages of Jawhar sponsored by K – group for 3 years , hence more families will get benefit of this program. Tata Power will continue supporting these 5 villages

Speaking on this occasion, Mr Praveer Sinha, CEO & MD, Tata Power said, “We are extremely proud to associate with an NGO like ‘Action Against Hunger’ who matches our approach of bringing about a behavioural change via community mobilization and raising awareness on mother and child health care in our geographies. Through ‘MAMTA’ we aim to support our beneficiaries and aim to build a healthier future.”

There has been significant improvement in the knowledge of pregnant women on consumption of Iron and Folic Acid tablets from 43% to 60% and ANC during first trimester from 96% to 100%. A noticeable behavioural change was observed amongst two percent pregnant women, with regular counselling about the importance of breastfeeding a child within one hour of birth.