The Art of Storytelling for Children with Unlimited

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Pune, 13 April 2018: Unlimited, from the house of Arvind, is launching a series of interactive storytelling workshops across the brand stores in Sinhagad on 14th April and Kumar Pacific & Phoenix on the 15thApril. This is an initiative to revive the dying art of storytelling has been an integral part of the Indian culture since the very beginning of our childhood. The 90-minute workshop will include a storytelling session by the master storyteller Rashmi Kulkarni. The activity will start from 10.30am and will go on till 6.30pm.

The Unlimited story telling workshops offers sessions where children are actively encouraged to develop their own storytelling skills. Professional storytellers will engage the participating children in an exciting and imaginative learning experience where both the teller and the listener have the opportunity to create some beautiful stories.

Shekhar CS, CEO, Unlimited, Arvind Brands Limited, said, “The mission of this initiative is to inspire children to indulge in their imagination and help them create stories, that comes from who they are, their dreams and their culture. As a brand that offers a lot for children, we feel that it is important for us to enable kids to not only be passive listeners but to actively engage them to be storytellers themselves, tapping into their aspirations and fantasies. Through the wonderful world of stories Unlimited will familiarize the children to creative ideas, make them more confident and relay their version of the world.”

Children participating in the storytelling workshops will get a chance to interact with storytellers who have practiced the art of storytelling thoroughly for a considerable period in their lives. The workshop series is going to be part of a larger series of activities focused on children this summer.