Tic Tac associates with four IPL teams as ‘Official Cheerleader’

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Mumbai, April 5, 2018: As the country gears up to bask in the festivity of cricketmania, Tic Tac, the leading confectionary brand from Ferrero India, is all set to ride the IPL wave as the ‘Official Cheerleader’ for four game changing teams Delhi Daredevils, Kings XI Punjab, Mumbai Indians and Sunrisers Hyderabad.

Catching on to the frenzy around the cricket season, Tic Tac throws the spotlight on fans with the launch of the campaign ‘#SharetheCheer’ to celebrate the spirit of cheer and implore every millennial to shake a leg in support of their favorite team.

As a brand that resonates with young India, Tic Tac believes in sparking little refreshing moments of life and the campaign aims at capturing the element of excitement, enthusiasm and passion of cricket lovers not only on the field but in every household, thereby making it a nationwide phenomenon. Cheering is inherent in the DNA of every Indian and with ‘#SharetheCheer’, Tic Tac intends to encapsulate the passion and lend it a voice that will bind the entire nation together.

Commenting on the association, company spokesperson from Ferrero said, “We are excited to be part of the Indian Premiere League 2018 by associating as the Official Cheerleaders for power teams such as Delhi Daredevils, Kings XI Punjab, Mumbai Indians and Sunrisers Hyderabad. As a brand it’s important for us to be an integral part of every millennia’s life across platforms – they are an audience that gets bored easily, hence, Tic Tac looks at innovative ways to add fun to their everyday life. This campaign will tap on to the spirit of IPL mania and will celebrate the spirit of cheering with the 4 teams Tic Tac is associating with.”