Virat Kohli, the style icon makes a Wrogn move in Hyderabad

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March 29, 2016, Hyderabad: Universal Sportsbiz Pvt Ltd (USPL), the celebrity fashion lines company founded by Anjana Reddy with equity participation by Sachin Tendulkar and co-owned by Virat Kohli launched, its first standalone store for its flagship brand Wrogn at Forum Sujana Mall, Kukatpally, Hyderabad. Expanding its footprint across India, the launch of the brand’s first store marks its emerging foothold in Hyderabad.

Hyderabad, the city of Nawabs is a very important market for Wrogn in terms of brand positioning and sales. The modern retail penetration for brick and mortar retail stands at 9% with a space occupancy of 5 million sq ft and a growth rate of 14.5% allowing the brand to an exposed space of a large target market. The brand intends to continue investing in this region through innovative business strategies to mark its dominance in the retail market, which is set to grow rapidly in the next 3-5 years.

Anjana Reddy, Founder and CEO of USPL said that, ‘’Wrogn as a growing brand has seen great success in the brick and mortar format in Shoppers Stop in over 30 cities. Furthermore, the brand has decided to launch a EBO in Hyderabad because the city has seen positive absolute numbers and great brand following. I am sure in times to come Hyderabad will accommodate more counters as we strive to provide our customers with superior merchandise and an overall international brand experience.”

India’s test cricket captain and one of the biggest sports celebrity icons, Virat Kohli will soon be visiting the city of Hyderabad to meet his exciting fans. Commenting on this joyous occasion of his brand’s store launch, Virat added, “Unconventional, trendy and full of life – we look forward to engaging our consumer’s fashion sense with an individualistic style statement and exclusive offerings that is synonymous with Wrogn. I am certain that our store will be warmly welcomed by the people of Hyderabad”

The Wrogn store promises to provide customers a one-stop shop for swanky styles at affordable prices. Spread across 1,000 square feet, the store offers more than 250 designs and a glimpse into its latest and trendy Spring / Summer 2016 collection which comprises of semi-formal shirts, t-shirts, trousers and denims, etc and is available at a price range of INR 999 and upwards.