Wagh Bakri Tea Lounge now at FC Road, Pune
By Sumit Singh
Pune, August 6 : Wagh Bakri Tea Group is opening ‘Wagh Bakri Tea Lounge’ in the cultural capital of Maharashtra – Pune. At present 12 Wagh Bakri Tea Lounges are present in New Delhi, Ahmedabad, Mumbai and Goa.
Wagh Bakri Tea Loungesaresome of the most vibrant quick service restaurant conceptualized with the objective of popularizing tea as a preferred beverage, promoted by India’s 3rd largest packaged tea company – Wagh Bakri Tea Group. The lounge caters more than 45 varieties of teas and a wide range of vegetarian Indian and Continental snacks.
Today Wagh Bakri Tea Group has a strong presence with leadership in Western, Central and Northern India. The group has recently forayed in Andhra Pradesh, Telangana, Karnataka and Tamilnadu. The sales turnover during the previous year was Rs. 1100 Crores. The major brands of the parent company are – Good Morning, Wagh Bakri, Mili and Navchetan. The varieties of teas include – black tea, green tea, organic tea, instant teas, iced teas and the extravagant range of gourmet teas which are available exclusively in Wagh Bakri Tea Lounges. Due to its increasing popularity it is also present internationally in more than 40countries like USA, UK, Australia, Canada, New Zealand, Oman, Kuwait, Dubai and many other markets.
Wagh Bakri Tea Group has a fascinating history. It was founded by Shri Narandas Desai in 1892. Shri Narandas Desai was a close associate of Mahatma Gandhi right from his days of fighting of emancipation of the oppressed in South Africa. History took Shri Narandas Desai in 1914 to Pune while Mahatma Gandhi was at Anand Ashram, Laxmi Road. Here Mahatma Gandhi wrote a recommendation for Shri Narandas Desai basis which he began his entrepreneurial journey in India. The first Wagh Bakri Tea Depot took shape in 1919 in Ahmedabad. Since 1919 Wagh Bakri Tea has become one of the most preferred packaged tea brands in India.
The tea lounge in Pune is coming up in one of the most vibrant locations buzzing with ideas and oozing with freshness – FC Road. Interacting with media persons 4th generation entrepreneur of the Desai family, Mr Parag Desai, Tea Sommelier & Executive Director, Wagh Bakri Tea Group said that, “The consumers of Pune have an extremely refined taste for good quality tea which Wagh Bakri tea stands for; so much so that tea is referred to as ‘Amrut-tulya’ (as good as magical and divine potion). Pune is deeply connected with the foundation of brand Wagh Bakri Tea. Growing our presence in Pune is indeed a nostalgic feeling. I am confident that Wagh Bakri Tea Lounge will take Pune’s unique tea culture to a new level”.
Speaking about the Group’s operations in Maharashtra, Mr Yogesh Shinde, Vice President, Wagh Bakri Tea Group said that, “Wagh Bakri Tea Group operates three tea lounges in Mumbai which have helped us establish as a premium tea brand in Mumbai metropolitan area. Moreover since our launch in Maharashtra in 2007 we have grown in volumes and now the entire range of Wagh Bakri Tea brand including Good Morning, Wagh Bakri, Mili, Navchetan and Speciality Teasare available across Maharashtra”. He further added that, “Punekars are known for their knack for quality taste. We are sure that Wagh Bakri Tea Lounge will become popular among Punekars and subsequently we will open more number of tea lounges in Pune”.
