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24rd October, 2018 in Mumbai – Musical lures lead Mika Singh, Vikash Jaiswal, Anubhav Anand & Ishq Bector launch “Ludo King Music Video”, first of its kind official music video of India’s Biggest Gaming App- Ludo King. Lyrics by Kunwar Juneja.

The Event saw the presence of Rahul Dev, DJ Sheizwood, Aditya Singh Rajput, Saru Maini, Rakesh Paul and Sunaina Kapur.

Ludo King music video is a representation of the craze and mania of India’s most popular and downloaded gaming App – Ludo King. It is the celebration of all that the game stands for. Amidst the plethora of hip shaking music videos this has a story element to it that connects emotions of people of all age groups. It showcases the love for the game by people from all walks of life and all age groups. It shows how the game has brought happiness in peoples life and relationships closer. Mika Singhadds the mass appeal and the X factor with his singing and music video feature.

Mika Singh, leading light of Indian Music scenes, current singing sensation of India & the voice behind hits like “Mauja hi mauja”, “Aaj ki party”, “Jumme ki raat” and “Gandi baat” & many more  says, “The music video will have an instant connect with audience. Anubhav has given the visuals a feel good as well as emotional touch. Song is catchy, refreshing & trendy.”

Vikash Jaiswal, an Indian entrepreneur; founder of Gametion and creator of Ludo King says “We are proud that Ludo King is No.1 game listed on Google Play and Apple Appstore since May 2017. It is the first game from India, which has crossed 100M downloads on Google PlayThe sole intention of creating games for all the gamers out there, whether it be for the die-hard gamers who live and breathe games, or for the more casual and relaxed gamers” further adding “The Music Video is brilliant. I am sure it is going to be a part of everyone’s play list”.

Anubhav Anand, Director & the creative mind behind projects like feature film Perfect Mismatch (Anupam Kher & Boman Irani), UTV Bindaas Superstud Music Video, short films & TVCs expands his creative storytelling craft. Anubhav Anand says, “Gamers loyalty towards the game- Ludo King provoked us to make this song. My job as Director was to stay true to what the game represents and showcase its impact on everyone’s day-to-day life. The Music Video will definitely be relatable to the audience and with Mika Paaji’s presence make headlines.”

Ishq Bector, the star behind chartbuster tracks “Aye Hip Hopper”, “Dakku Daddy”, Ranbir Kapoor’s “Besharam”  & many more believes that making a song on Ludo King is pure genius “The song is dedicated to all those avid players of the game. Ludo has childhood memories. It is a game we have all grown up playing. Now since technology is making its way to the moon & stars we can play it on our phones. The song will be liked, loved & appreciated by all”

About Ludo King: Ludo King is a free-to-play mobile game application developed by Gametion. It has more than 180M+ players worldwide and is available on Android, iOS, Kindle, Windows Phone platforms and Facebook. The game is a modernization of the board game, Ludo, which in turn is based on the ancient Indian game of Pachisi. Ludo King was first released on December 2016 on the Google Play Store, and is ranked the No 1 in the Top Free Games Section on Google Play and Apple Appstore.