YouTube to Restrict Monetization for Low-Effort, Repetitive Content Starting July 15
New Delhi, July 5: In an effort to encourage more authentic and original videos, YouTube will tighten its monetization policies for repetitive or mass-produced content from July 15. The platform announced revisions to the YouTube Partner Program (YPP) that could result in reduced earnings for creators whose videos are deemed repetitive or lacking in originality.
According to an update on its support page, YouTube — owned by Google — will improve its systems to detect “mass-produced and repetitive content,” reaffirming its commitment to rewarding genuine, creative efforts. Although specific penalties were not detailed, the company made clear that creators must meet originality standards to continue monetizing their videos.
YouTube defines mass-produced or repetitive content as videos that reuse other creators’ material without significant transformation, or content produced purely to chase views rather than deliver entertainment or educational value. The policy will apply to clickbait formats, overly templated content, and similar low-effort videos.
These changes come amid growing concern about inauthentic and automated content flooding the platform, including AI-generated voiceovers reacting to existing videos. While YouTube did not specifically name AI tools in its policy note, it signaled that evolving trends in repetitive content will be closely monitored.
Despite the stricter guidelines, creators will still need to meet YouTube’s monetization eligibility standards, which includes, 1,000 subscribers and 4,000 valid public watch hours over the past year, or 10 million valid public Shorts views within the last 90 days.
The platform stated these changes are intended to uphold quality and originality, helping viewers discover more meaningful and engaging videos rather than mass-produced uploads.
