Creation of Non-Fare Revenue Directorate in Railway Board’s Office
The Directorate would be manned by SAG/SG level officers posted exclusively in the Directorate from Engineering, Traffic Commercial and Finance Departments.
The Designation of the Officers in NFR Directorate would be as under : –
a. ED/NRF/Traffic Comml.
b. ED/NFR/Engg.
c. Dir./NFR/Fin.
Broad items of work to be handled by Non-Fare Revenue Directorate would be as under : –
1. Advertisement at stations;
2. Commercial exploitation of vacant land and space rights over station buildings including station re-developmet;
3. Advertisements on coaches (both inside/outside) and on locos;
4. Sponsorship of uniforms for railway personnel, wherever in vogue;
5. Advertisements through hoardings on land alongside tracks and on land near railway stations;
6. Commercial farming alongside railway tracks;
7. Monetization of soft assets, including generation of revenue from websites through advertisements and web links;
8. Sidings and way leave charges;
9. Operation/licensing of Multi Functional Complexes;
10. Parking of vehicles in railway land other than at stations;
11. Advertisements on wagons, FOBs, ROBs, RUBs, Railway buildings, Loco sheds, Production Units, Structures on railway premises (like water tanks, microwave towers, OHE masts etc);
12. On board (trains) and off-board (station) entertainments, magazines on trains, displays at railway premises including stations (LED screens, video walls, translides etc.)
13. Sponsorships of activities and events at stations, branding etc;
14. Operation of Pay and Use toilets in land outside railway stations (circulating area, approach roads, near LC gates etc.);
15. Radio, Video, Internet, Wi-Fi, Mobile Apps, Interactive services (like video games etc.) in railway premises including stations;
16. Tourism
This new Directorate would work directly under the supervision of Chairman, Railway Board.