Reebok unleashes combat mania with UFC Fight Night

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Gurgaon, 27 March 2017: Catering to the growing audience for combat training, fitness brand Reebok took the city by storm with an enthralling fight night at Cyber Hub, Gurgaon that witnessed ten MMA fights amongst amateur and professional fighters.

Using the traditional MMA fight cage set up amidst a huge crowd in DLF Cyber Hub, a total of 20 fighters from the professional MMA community partook in combat rounds. Reebok master trainer and combat expert Siddharth Singh infused energy into the crowd by showing his swift fight moves. The event also witnessed women fighters engaging in grueling bouts displaying their skill and endurance. The fighters were enthusiastic with the cheering crowds that encouraged and applauded their gut and grit.

Educating the fitness community and targeting budding martial art fighters, Reebok is endorsing MMA through its outreach. MMA is growing by leap and bounds with an increasing number of people keen on learning this sport. Despite the challenges, combat training has great potential and the brand has seen a tremendous response for the same over the last couple of years. Elated by the response received for the last UFC Fight Night, the brand was keen on recreating yet another exciting edition of Fight Night. Being a fitness brand, their aim has always been to enthuse the fitness quotient of the consumer and with combat training they are taking this to the next level.

To promote Mixed Martial Arts, Reebok entered into a partnership with the largest Mixed Martial Arts (MMA) Company in the world – the Ultimate Fighting Championship (UFC®). The brand has also launched its latest combat training collection across select stores in India. Designed with moisture wicking technology and enabling flexible and free movement, the collection is a must have for the FitGen combatant.  Built for the tough woman fighter, the high performance gear has many standout pieces such as the Glory sleeveless boxing hoodie, combat smooth grip bra and tights all ensuring mobility and anti-slippage. The combat gear also has an exciting range for the male MMA athlete with highlight picks such as the Prime MMA shorts, combat SS Rash guard T-shirt and accompanying accessories such as boxing boots and gloves among others. The UFC collection prepares both the athletes and fans with top-notch gear– the best of the best. The gear gives the fans the ability to train in the same wear as the professional fighter and take their training to the next level for professional fighting.