CCPA Slaps Rs 10 Lakh Fine on Motion Education Over Misleading JEE & NEET 2025 Advertisements
New Delhi, 8th May 2026: The Central Consumer Protection Authority (CCPA) has imposed a hefty penalty of ₹10 lakh on prominent coaching institute Motion Education Pvt. Ltd. for engaging in deceptive and misleading advertising practices concerning the IIT JEE and NEET 2025 examination results.
In a suo-moto order dated April 8, 2026, the consumer watchdog directed the Kota-based institute to immediately discontinue its misleading ad campaigns and submit a compliance report within 15 days.
The regulatory action, led by CCPA Chief Commissioner Nidhi Khare and Commissioner Anupam Mishra, was initiated after Motion Education aggressively marketed remarkable success rates—claiming a 91.2% qualification rate in NEET 2025 and 65.8% in JEE Mains—while strategically concealing crucial details about the specific courses taken by its featured top rankers.
“Free” Online Courses Masked as Premium Classroom Success
An in-depth investigation by the Director General (Investigation) revealed that a vast majority of the top-performing students flaunted in the institute’s widespread newspaper, website, and social media campaigns were actually enrolled in a free online program called “I-Eklavya.” Out of a sample of 40 successful students, 28 were enrolled in this free online course, while only a small fraction attended the highly promoted, paid classroom programs.
The CCPA observed that Motion Education actively hid the nature of the courses these students took, deliberately creating a false impression that the top-ranking candidates achieved their success through the institute’s expensive “Full Time Classroom” and “Residential” programs.
Falsified Enrollments and Missing Consent
The probe also unearthed severe discrepancies in the institute’s enrollment records, suggesting a coordinated effort to claim high-ranking students after the fact. The CCPA order highlighted shocking irregularities:
Post-Exam Enrollment: Candidate Maulik Jain (AIR-52, JEE Advanced 2025) was shown to have enrolled on May 27, 2025—nine days after the actual examination was conducted on May 18.
Result-Day Enrollment: Another top ranker, Arush Anand (AIR-64, JEE Advanced 2025), was enrolled on June 2, 2025—the exact day the JEE Advanced results were declared.
Lack of Consent: The investigation found that the institute harvested details of high-ranking students under the guise of an “award” invitation and a free test series. Names and photographs of several students were published without obtaining formal consent from the minors or their parents. In one striking instance, parents revealed that while the face in the advertisement belonged to their child, the body depicted in the image did not.
A Warning to the Coaching Sector
During hearings in March 2026, representatives for Motion Education defended their claims, arguing that phrases like “Motion hai to selection hai” (If there is Motion, there is selection) were merely marketing slogans and that course details were omitted due to “space constraints.”
The CCPA firmly rejected these defences, calling the space constraint argument “devoid of merit” given the extensive ad spaces purchased across global platforms. The authority ruled that the institute deliberately withheld material information to lure prospective students, a direct violation of the Consumer Protection Act, 2019, and the recently established 2024 Guidelines for Prevention of Misleading Advertisement in the Coaching Sector.
With over 11 lakh students appearing for IIT-JEE and 15–20 lakh for NEET annually, the CCPA noted that the sheer scale of the institute’s audience necessitated strict intervention to protect students and parents from exploitative and unfair trade practices.
