Aashka Goradia: From TV Stardom to Multi-Crore Entrepreneurship

1st December 2023: Every year, a fresh wave of aspiring actors and actresses enters Bollywood and the TV serial industry, yet only a handful achieve success. Many find themselves exploring alternative paths. Amidst the familiar narratives of student entrepreneurs building crore-worthy companies, we present a distinctive success story. This narrative unfolds with Aashka Goradia, a renowned TV actress who made the bold decision to transition from acting to entrepreneurship, establishing a multi-crore company.

Aashka Goradia, a well-known face in the TV serial industry, bid farewell to her acting career in 2019, venturing into the business realm. Long harboring a desire to start her own business, Aashka, alongside college friends Ashutosh Valani and Priyank Shah, founded Renee Cosmetics. Surprisingly, her business endeavors surpassed the success she had experienced in acting. Introducing a range of cosmetic products under the Renee Cosmetics brand, Aashka quickly gained favor among consumers, leading to rapid success.

In the year 2020, Aashka Goradia’s Renee Cosmetics achieved significant financial milestones, raking in crores in its very first year. Within a mere two years, the company’s valuation soared to an impressive 100 million dollars, approximately Rs 800 crore. According to a DNA report, Priyank Shah, a collaborator in the company, outlined their ambitious goal to reach a revenue of about Rs 400 crore by 2024. With over 200 cosmetic products in their portfolio, Renee Cosmetics sells its offerings through both online platforms such as Amazon, Flipkart, Nykaa, and offline channels, boasting a presence in over 600 stores.

To fuel further growth, Aashka secured funding from startup investors, accumulating a total funding of $36 million across four rounds. The current valuation of Renee Cosmetics stands at an impressive 100 million dollars, and the company consistently earns substantial profits each year. Aashka’s triumphant journey in the business world has eclipsed her achievements in acting, setting her apart in an industry where many struggle to match her financial success.