Pune, October 26, 2018: Aditya Birla Sun Life AMC Limited (formerly known as Birla Sun Life
Asset Management Company Ltd.), a subsidiary of Aditya Birla Capital Limited (formerly known
as Aditya Birla Financial Services Ltd.), and investment manager to Aditya Birla Sun Life Mutual
Fund (“ABSLMF”) – the 3rd largest  mutual fund in India, has successfully completed
FaujiNivesh Camps for over 10 regiments of the Indian Army. FaujiNivesh Camp is an unique
initiative launched earlier this year, to take investment awareness programmes to our armed
forces. The organisation plans to conduct 100 such camps across India and has also extended
the initiative to include the CISF, taking the number of sessions to more than 40. The
awareness camps have been instrumental in reaching out to over 3500 officers and jawans.
The life of a Fauji, or our armed forces personnel is a tough one. While they dedicate their lives
to serve the nation, when it comes to serving their own needs of financial planning and wealth
creation, they need handholding and awareness. FaujiNivesh Camp from ABSMLF finds its root
from this very thought process, of spreading financial literacy and helping our armed forces to
manage their personal finance.
Commenting on this initiative, A. Balasubramanian, CEO, Aditya Birla Sun Life AMC said, “We
as an organisation and as part of the Mutual Fund industry feel we have a responsibility to serve
people and secure the financial future of our citizens. We have an intense investor awareness
calendar to inculcate smart investing habits through easy mode of learning. Our Armed Forces
selflessly commit themselves towards the country, with little time towards their own financial
future. This is our attempt to contribute towards that future”.
The camps include financial experts share methods and easy tips towards financial planning,
followed by Q&A sessions to clarify any doubts.