Amazon beats Google to become India’s Most Attractive Internet Brand

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Among Internet Retail, Flipkart quick on heals of Amazon, Snapdeal 3rd


Mumbai, Nov 7, 2016: For the first time in three years, Amazon, the US-based online retailer, has been declared the Most Attractive Internet Brand by the India’s Most Attractive Brands Study 2016. Google, the American multinational specialising in internet-related services and products, saw an improvement of 3 ranks to 102nd in 2016. Flipkart grabbed the third position in the Internet category jumping 221 ranks to 125th rank across India. The social networking website Facebook rose 202 ranks in the national rankings to 157th in 2016, and was placed fourth in the category. Another online retailer, Snapdeal, saw an improvement of 63 ranks to 302nd place in the country listing.

LG has taken the national crown of India’s Most Attractive Brand in this 2016 study. The South-Korea-based Consumer Electronics giant has taken the 1st rank, moving up from 2nd place last year. Sony ranks 2nd, followed by the two-time reigning champion from the two previous reports, Samsung Mobiles ranking 3rd. Honda makes an entrance at the 4th position. Samsung, in the Durables category leaped from rank 87 in 2015 to rank 5 this time round. The highest placed wholly-Indian conglomerate in this year’s listings, Bajaj, is India’s 6th Most Attractive brand.

The second Indian brand in the list, Tata, ranked 7th which has slipped three places since last year. Maruti Suzuki comes in at rank 8. Airtel shoots up 9 ranks from ranking 18th last year, followed by Nokia, which stands at the 10th position. Godrej (All India rank 13), Dell (All India rank 15) and Hewlett Packard (All India rank 17) made an exit from the top 10 Most Attractive Brands listings this year.

Commenting on this surprising shuffle in the internet category, N. Chandramouli, CEO, TRA stated, “The Internet category has seen a surprising shift in the top ranks, with Amazon ranking higher than Google implying a serious improvement in the appeal of conducting transactions online. This is apparent from the fact that of the 29 brands listed in the Internet category in 2016, 11 brands were online retailers. Expected brands like Shopclues and Uber were listed in the Internet category along with some surprising entrants like Koovs, Voonik and Oyo rooms.”

These revelations were a result of The Most Attractive Brands 2016 Report, the third in its series, published by TRA Research (formerly Trust Research Advisory), a leading research organization dedicated to brand analytics. This year’s study covered 2338 consumer-influencers across 16 cities in India, generating 5 million datapoints and 10,000 unique brands from which the top 1,000 brands have been listed in this year’s report. The 208 page, hardbound report is available for Rs. 14,000/-.

About India’s Most Attractive Brands 2016 Report:

India’s Most Attractive Brands 2016 Report (ISBN: 978-81-932924-1-9), the third in the series, is the result of a primary research based on the proprietary 36 Traits of Attractiveness Matrix. This year’s research was conducted among 2,338 consumer-influencers across 16 cities, and generated nearly 5 million data points and 10,000 brands, making it the most intensive study on Brand Attractiveness across the globe.

About TRA Research

TRA Research, a Comniscient Group company, was conceived in 2008 as an actionable brand insights company dedicated to understanding and analyzing stakeholder Buying Propensity, which is made up of its proprietary matrices of Brand Trust and Brand Attractiveness. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behavior. TRA provides Brand Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report and India’s Most Attractive Brands. TRA also publishes the Buying Propensity Index, an economy index that measures the buying sentiment of India.