Amazon’s Zero referral fees a hit amongst sellers in Maharashtra
Pune, 5th May 2025: Amazon India recently announced its highest ever reduction in referral fees to support lakhs of small businesses selling on Amazon.in from across the country. Starting April 7, 2025, the company has introduced zero referral fees on over 1.2 crore products that are priced below ₹300. For each product sold, a referral fee is applicable which varies by product category and is calculated as a percentage of the total selling price of the product. The zero referral fees apply to more than 135 product categories. Amazon has also brought in a simplified flat rate for sellers using external fulfilment channels like Easy Ship and Seller Flex with national shipping rates now starting at ₹65, down from ₹77.
Additionally, the Company has reduced the weight handling fees for lightweight items under 1 kg by up to ₹17, lowering the overall fees that sellers pay to Amazon. Sellers shipping more than one product unit at a time stand to see up to 90% savings in selling fees on the second unit. These changes will enable sellers to offer a wider selection, more competitive prices and grow their business.
From the overall, 1,90,000+ sellers from Maharashtra selling on A.in, thousands of sellers in Pune and neighboring cities selling home & kitchen, personal care, wireless products, lawn & garden amongst other products below ₹300 are already seeing benefits
Vikram Deshpande, Director of Product Management at Amazon India, “We’re delighted by the tremendous response to our fee revision initiative from sellers across Maharashtra. By eliminating referral fees on crores of products and revised shipping costs, we’re making it more lucrative for sellers to grow with Amazon.in. This vibrant region contributes significantly to our network of 16 lakh+ sellers across India and we remain committed to enabling small businesses from tier 2, 3, and 4 towns to thrive in the digital economy, as their success drives our success. This initiative allows sellers to offer wider selection and more competitive prices, particularly on everyday low-value items.”
Gopal Agarwal, Owner of brand PANCA said “Our journey on Amazon.in began with just 10 products, and today we have expanded our catalogue to over 200 products. Initiatives like the recent referral fee waiver have had a direct impact on our growth, allowing us to lower prices, offer greater value to customers, and significantly boost our order volumes. With a consistent 120% year-on-year growth, Amazon continues to be a key enabler of our expansion.”
Amazon’s investments in infrastructure enable a fast and reliable delivery experience for customers. Over the years, Amazon has invested in creating a robust fulfilment and delivery infrastructure across India and in Maharashtra. Today it has 6 large Fulfilment Centers and 1 sortation centre with more than 1,25,000 sq. ft. of processing area in the state. Additionally, it has close to 150 Amazon-owned and Partner Delivery Stations and close to 3000 ‘I Have Space’ stores.
Furthermore, over the last few years, Amazon has been leveraging Generative AI and machine learning to help sellers with better listing and customer engagement on its marketplace. Its ML tools detect and correct catalogue defects, and recommend deals and promotions to help sellers increase sales. They have also introduced the Gen AI powered Listing Experience, enabling sellers to create high-quality product listings by simply providing a product image, description or Brand website URL.
