An interview with Shriram Sonawane, founder of Enroot Cosmetics, Luxury Cosmetics Brand

Pune, 15th February 2025: Shriram Sonawane is a seasoned professional with over 20 years of experience in the pharmaceutical, medical devices, and diagnostics sectors, specializing in sales, marketing, and business strategy. After four years in pharma sales, he transitioned to medical devices, where he has spent more than 16 years managing successful initiatives. Since 2016, he has focused on growing his own business, driving innovation and growth. With a vision to bridge the gap between product quality and company promises in the beauty industry, Shriram is dedicated to delivering high-quality solutions that meet consumer needs. His life mantra, “Think It, Start It, and Keep Doing It,” embodies his proactive and persevering approach to both personal and professional endeavors.

Excerpts his interview with Punekar News:

Q1: What motivated you to transition from pharmaceuticals and medical devices to the beauty industry, and how has your background influenced your approach at Enroot?

My experience in pharmaceuticals and medical devices provided me with a strong foundation in science-backed formulations, quality control, and regulatory standards. I noticed a significant gap in the beauty industry—many brands made ambitious claims without real scientific backing. Enroot was born by bridging the gap between beauty and science, offering premium, research-driven skincare and haircare solutions that deliver results. By applying my expertise in formulation and safety standards, Enroot ensures that every product meets the highest level of efficacy and trustworthiness.

Q2: Enroot places a strong emphasis on quality and research. How do you ensure that every product you create lives up to these principles?

Quality and research are at the core of Enroots philosophy. Every product undergoes rigorous clinical testing and is formulated with a balance of natural and clinically proven active ingredients. We prioritize dermatological testing to ensure safety and effectiveness. Our R&D team continuously innovates, refining formulations to optimize performance while maintaining ingredient transparency. This meticulous process guarantees that our products not only meet industry standards but also deliver measurable improvements in skin and hair health.

Q3: You’ve mentioned the gap between beauty brands’ promises and actual results. How does Enroot address this issue in terms of product formulation and consumer trust?

Many brands prioritize marketing-driven promises over real results. At Enroot, efficacy comes first. Our formulations are rooted in scientific research, utilizing potent natural ingredients known for their benefits. We steer clear of misleading claims and instead focus on transparency—sharing real customer testimonials, visible before-and-after results, and a complete breakdown of our ingredients. By backing our products with evidence, we build long-term consumer trust and credibility.

Q4: What makes Enroot’s commitment to “Clean Beauty” stand out, and why is it so important for today’s consumers?

Clean beauty has become a buzzword, but at Enroot, we uphold its true essence. Our formulations are free from sulfates, silicones, parabens, artificial fragrances, and other harsh chemicals. Instead, we rely on natural herb extracts, cold-pressed oils, and skin-friendly actives that nourish rather than harm. Today’s consumers are highly aware and demand products that align with their health and ethical values. By delivering clean, effective solutions, Enroot caters to this growing demand while prioritizing safety and sustainability.

Q5: Can you share more about the sourcing and ethical practices behind Enroot’s use of natural ingredients, and how this sets your products apart from others on the market?

Enroot is committed to sustainable and ethical sourcing. We work with trusted suppliers who practice eco-friendly harvesting and responsible farming. Many of our key ingredients—such as onion, hibiscus, neem, rose petals, and coffee—are sourced directly from farms where quality control is maintained at every stage. This dedication ensures that our formulations remain pure and potent while also supporting sustainable agricultural practices. Our ethical approach to sourcing sets us apart and reinforces our mission of delivering high-quality, conscious beauty.

Q6: Why is it important for Enroot to be free from harmful chemicals like sulfates and silicones, and how do these choices impact the effectiveness of your products?

Sulfates can strip away natural oils, leading to dryness and irritation, while silicones create a false sense of smoothness that builds up over time, ultimately causing more damage. By eliminating these harmful chemicals, Enroot focuses on nourishing, repairing, and strengthening hair and skin naturally. Our formulations work with the body’s natural balance, ensuring long-term health benefits instead of temporary cosmetic fixes.

Q7: What role do you believe Enroot can play in the wider shift toward sustainability and ethics within the beauty industry?

Sustainability is not just a trend—it’s a responsibility. Enroot is committed to eco-friendly packaging, biodegradable ingredients, cruelty-free testing, and supporting reforestation initiatives. Through our partnership with Shamkanti Social Foundation, we contribute to orphan support programs and tree plantation drives. By integrating sustainability into our business model, we aim to inspire a positive shift in the beauty industry, proving that luxury and responsibility can go hand in hand.

Q8: Looking ahead, what can consumers expect from Enroot in the coming years, both in terms of product offerings and your brand’s continued mission?

Enroot is constantly evolving. In the near future, we plan to introduce customized skincare solutions, luxury serums, and holistic wellness products. Additionally, we are enhancing our sustainability initiatives with eco-friendly packaging innovations and an even stronger commitment to social responsibility. As we continue to grow, our mission remains clear—to redefine luxury beauty with honesty, efficacy, and sustainability at its core.