Indriya, Aditya Birla Jewellery expands presence in Pune with two new store launches
Pune, 5th May 2026: Indriya, Aditya Birla Jewellery, has launched two new stores in Pune at Amanora Mall, Hadapsar and Phoenix Mall of the Millennium, Wakad, further strengthening its presence in the city. With these additions, the brand now operates six stores across Pune, reinforcing the city’s strategic importance within Indriya’s Maharashtra expansion journey.
With a growing base of consumers seeking more personalised and experience-led retail journeys, Pune remains an important market for Indriya’s expansion in Maharashtra. Located in two of the city’s prominent retail and lifestyle destinations, the new stores have been designed to offer a warm, immersive, and discovery-led shopping experience that caters to both aspiration and everyday self-expression. Both stores house an extensive portfolio of over 32,000 designs spanning bridal, festive, contemporary, and lightweight everyday jewellery. Thoughtfully designed experiential elements, including dedicated kaarigari rooms and a bridal lounge, allow customers to engage more deeply with the craftsmanship, stories, and design philosophy behind each collection—enabling a more personalised and elevated retail journey.
With these launches, Indriya continues to strengthen its presence across Western India bringing its expansive jewellery portfolio and signature in-store experience closer to consumers across the city.
Speaking on the occasion, Mr. Sandeep Kohli, CEO, Indriya, said, “Pune represents a significant growth market for Indriya, driven by a consumer base that is increasingly design-conscious, experience-oriented, and confident in expressing personal style through jewellery. Our expansion across key catchments such as Hadapsar and Wakad is part of a focused strategy to build stronger proximity to emerging consumption hubs and make Indriya’s design-led jewellery experience more accessible across the city. These launches reflect our long-term commitment to Maharashtra as an important growth market for the brand.”
As Indriya continues to expand its retail footprint across India, Pune remains central to the brand’s vision of building meaningful consumer connections through thoughtfully designed spaces, contemporary craftsmanship, and elevated jewellery experiences. The new launches further reinforce Indriya’s commitment to becoming a preferred jewellery destination for modern Indian consumers seeking design, emotion, and individuality in every purchase.
