Ashadhi Ekadashi on Hike

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Hike today announced the launch of a sticker pack on the occasion of Ashadhi Ekadashi, an important religious festival celebrated mainly in Maharashtra and also other parts of the country to pay homage to Lord Vishnu, the preserver as per Hindu mythology. Devotees celebrate this festival through a procession over 21 days from Pune district to the Vitobha Temple in Pandharpur on July 23rd.

Legend has it that Lord Vishnu who had fallen into deep sleep for 4 months woke up on this Ekadashi. The culmination of the yatra is celebrated in Maharashtra with a lot of grandeur and pomp as devotees, dressed in traditional attire, sing hymns as they move in the procession towards Pandharpur.

Hike users can celebrate the festival with loved ones by sending graphical "Shubh Ashadhi Ekadashi" greetings instead of just typing plain text messages or even posting stories with special story stickers celebrating the festival. The specially created sticker pack is available
for download in the sticker shop within the Hike app on both Android and iOS.

Stickers as a means of social expression

Stickers are one of the most loved features of Hike. Hike offers a library of over 20,000 stickers in 40+ languages. Multiple genres are covered across 1000+ sticker packs which highlight the colorful, cultural landscape of India, Bollywood, comedy, festivals, cricket, kabaddi, local catchphrases, emotions, and even excuses. There is also the nifty text-to-
stickers feature on Hike chat that can turn any message you type into a fun sticker. Stickers are expressive and a great way to say what you feel. Hike’s most popular stickers reflect love, laughter and fun followed by festivals and regional references. Over 300 million stickers
are exchanged every day!

To make your conversations more expressive, simply download the Hike app from the App Store or the Play Store. Navigate to the Sticker Shop and search for sticker packs.