Bajaj Allianz Life Insurance holds Jan Jagruti, Insurance Awareness

Campaign in Pune

~ Organizes state-wide roadshow to educate customers about importance of life insurance ~

~Jan Jagruti – an initiative by Bajaj Allianz Life Insurance to spread insurance awareness in rural markets ~

Pune, December 11, 2015: Bajaj Allianz Life Insurance, one of India’s leading private life-insurers, today organized a roadshow on insurance awareness called Jan Jagruti at Aundh in Pune.

The main objective of Jan Jagruti is to create awareness about insurance amongst people and tell them the need for having life insurance to financially protect their families. In different locations of the city, the Jan Jagruti canter conducted an engaging street play or Nukkad Natak. The play was enacted by artists who could speak in the local dialect.

The street-play was made as entertaining as possible to connect with the people and convince them the importance of having adequate life insurance in a simplified manner. The act of the play

revolved around “Chulbul”- a Bollywood character. Chulbul a local village boy known for his daredevilry, one day he sees a dream that he is going to die and starts worrying about his family after him. And comes across an experienced person and a teacher from local village school

(Masterji) who explains him the benefits of having Insurance in protecting the future of his family even if he is not around. Other important character in the play was Chulbul’s close friend Makkhi who takes him to Masterji and helps him find a solution for his fear.

To gauge the audience’s understanding of the message, a fun quiz was also conducted after the street-play. The campaign reached out to approximately 30000 people.

So far, the roadshow has covered about 20 cities and towns of Maharashtra and Goa such as Aurangabad, Ratnagiri, Satara, Nasik, Jalgaon, Kolhapur, Parbhani, Margaon etc. and would be travelling to Aundh in Pune.

The roadshow was flagged off by Anuj Agarwal, Managing Director and Chief Executive Officer,

Bajaj Allianz Life Insurance, on November 20 at Bajaj Allianz Life Insurance head office in Pune.

“Jan Jagruti was targeted at individuals and families who are typically in need of insurance but do not have enough knowledge about insurance and protection for their loved ones. We are hopeful that such a roadshow will be able to spread awareness on the importance of having life insurance.” said Subrat Mohanty, Head of Marketing, Bajaj Allianz Life Insurance.

About Bajaj Allianz Life Insurance

Bajaj Allianz Life Insurance is a joint venture between Allianz SE, the world’s leading insurer, and Bajaj Finserv Limited. Allianz SE is a leading insurance conglomerate globally and one of the largest asset managers in the world. Bajaj Allianz Life Insurance is one of the leading private life insurance companies in India. The Company has developed insurance solutions that cater to every segment and age-income profiles. Currently, Bajaj Allianz Life Insurance has a strong product portfolio with adequate flexible products to cater to all kinds of customer needs from ULIPs to Child plans, from group insurance to health insurance. The Company began its operations in 2001 and today has a pan-India presence with more than 700 branches in India. Bajaj Allianz Life Insurance has been constantly expanding its operations to be close to their customers.