CEAT Partners with Mahindra Adventure for the upcoming season

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Mumbai, 23 June, 2016: Leading Indian tyre manufacturer, CEAT Ltd, the flagship company of RPG Enterprises today announced its collaboration with Mahindra Adventure who will be hosting seven of the most challenging expeditions of the country. In the third year of its association, CEAT and Mahindra Adventure will organize rides across the most difficult terrains in the Indian topography over the next 6 months. The first expedition will kick off from Delhi on 24th June, 2016.

CEAT has always been in the forefront of propagating the need for safety. Since the expedition will go through difficult terrains, the safety of drivers and vehicles is of utmost importance. Built to take on the most difficult of roads, CEAT tyres will help the participants navigate the terrain smoothly.

The journey will comprise of events including the Multi-Day Escapes like Monastery Escape, Royal Escape, Wild Escape, Authentic North East and the Spiti Escape. For the upcoming season, Mahindra Adventure has also introduced multi-day expeditions – Kashmir to Kanyakumari and Authentic Bhutan.

Commenting on the association, Mr. Nitish Bajaj, Head of Marketing, CEAT Ltd said, “We are proud to be associated with Mahindra Adventure which is a leading property for challenging expeditions in India. Our focus towards safety, grip and stability, a vital component for difficult journeys, has been a key driver for our association. We believe CEAT tyres will ensure a safe and smart driving experience for the participants across all kinds of terrains.”

Having pioneered the “arrive and drive” concept, Mahindra Adventure has been perfecting the art of getting lost. They have given people trips of a lifetime, be it the single-day off-road adventure or the multi-day expeditions to the most beautiful places in India and abroad.