Celebrate womanhood, fashion & sustainability with W, the leading women apparel brand
New Delhi, March 20th 2019: Celebrating the vividness of womanhood, W has announced a contest to recognise the effort of women who are an inspiration for the sustainable practices they have implemented and encouraged to protect the environment. The brand which is a mirror for the new age Indian woman aims to shortlist 15 women under the age of 35 across 04 Indian cities and feature them in their upcoming collection which promotes sustainable fashion.
Talking at length about the brand’s endeavour towards sustainability, Aarti Ahuja, Head-Marketing & Communications, TCNS Clothing Co. Ltd. said, “We have been relentlessly working towards providing a complete wardrobe solution for the modern Indian woman. Research shows that fashion presents many opportunities for reducing waste and improving the environment, and hence taking a clue from the same we have introduced our new sustainable fashion collection in association with Liva Eco. Customers are becoming more conscious in how they spend their money, there is awareness about environment and people today are opting for sustainable practices. Our collection in short is a representation of all the sustainable practice which further makes powerful fashion statement as well”..
The contest will be hosted on W as well as LBB website and mobile app. calling women from all walks to register or nominate a woman who has inspired their lives the most. The last day to register for the contest is March 26, 2019; the catalogue unveiling will take place in New Delhi on March 27, 2019.
