Crompton launches Built-in Kitchen Appliances in Pune with inauguration of “Crompton Signature Studios”
Pune, 20th June 2022: Today Crompton launched its new Built-in Kitchen Appliances products in Pune and PCMC. Pune is the first city in our launch sequence & in the coming weeks, the products will be launched in the top 10 metros across India.
Crompton unveils a comprehensive range of 38 Models comprising of Chimneys, Gas Hobs, Built-in Ovens, Built-in Microwaves, and Dishwashers. These products have been developed basis extensive consumer research to specially address unmet needs to make consumers’ life pleasurable and comfortable in Kitchens. Crompton’s Innovation & Developments teams have leveraged their expertise in Consumer Electricals, Air management & User experience and User Interface to meet the above objectives.
These products are innovative and differentiated from the existing products in the market making them very appealing to the consumers:
Low noise and powerful Chimneys that are as silent as an AC ( up to ~50% lower noise) and can deliver suction as high as 2000 CMH
Smart Chimneys with AutoOn and Autoclean features that switch on automatically while cooking and clean themselves periodically
Gas Hobs are equipped with a flame failure safety device for safety and a digital timer that turns off the burner at the end of the stipulated time
Dishwashers that come with Turbo Drying technology for superior drying
Built-in Ovens with Steam Pulse technology that enable cooking Indian dishes as well as global cuisines
We are setting up Crompton Signature Studios for an unparalleled product and brand experience for our consumers. These stores have been exclusively designed keeping in mind consumer preferences, and easy selection of products and are manned by well-experienced sales consultants.
Following Crompton Signature Studios are ready to invite consumers to Pune:
1. Shree Chamunda Home appliances, Santosh Height, Shop 2 & 3, Opposite Apsara Theatre, Shankar Seth Road, Pune -37
2. Sharman enterprises, Shop 5 & 6, Jagannath Krupa Sadan, Baner -Mahalunge Road . Pune- 45.
3. Rajdeep Enterprises, Shagun Chowk, Shastri Nagar, Pimpri Colony, Pune-17
Speaking on the Launch CEO & Executive Director, Mathew Job said “We aim to become one of the top three players in the segment in the coming three years. We are significantly investing and scaling up our capabilities in this space. Leadership is in our DNA and we are looking forward to winning this segment with our differentiated value proposition”
Vice president of New Business, Nitesh Mathur added “Crompton has built a deep understanding of its target consumer segment and will target them with a differentiated product range. We have received a very good response from the channel with several leading modular kitchen dealers and multi-brand outlets onboarded. Additionally, we are also setting up premium exclusive brand outlets ‘Crompton Signature Studios’. I would like to express my gratitude and thanks to our signature studio partners as well as other channel partners.”