Dalmia Bharat redefines functional art with Craft Béton Collection 2018

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Showcases a refreshing range of designer creations in Cement

  • Exhibits works of Five internationally acclaimed designers
  • Collection 2018 carries forward the success of Collection 2017 with addition flavour to luxury merged with cement

Pune, April 16, 2018: Dalmia Cement, the company that has always been known for its innovation, is back with its second season of ‘Craft Béton’ exhibition at, Creaticity Festival – Pune, till April 22. Craft Béton exhibits designer cement creations for homes and has revolutionized perception for cement since launch of its first collection in April 2017. Prior to this, the exhibition was held at Goa, Mumbai and Delhi, this year.

Five internationally-acclaimed designers crafted and displayed over 48 high-end luxury products – ranging from lifestyle, jewelry to home accents and even furniture. The Craft Béton Collection 2018 features designs by Iti Tyagi (India), Somesh Singh (India), Cynthia Mijres Rodrigue`s (Mexico), Alan Saga (Mexico) and Miroslaw Baca (Poland) who have set new benchmarks by exploring the natural advantages of cement. The products include a dash of new texture, colors, density and tenacity of the world’s greenest cement.

Collection 2017 marked the phenomenal success for the path-breaking art pieces. The products received rave reviews from design enthusiasts and critics alike. Drawing on their myriad backgrounds like fashion, product and industrial design and sculpture, featuring designers created four capsule collections in the previous season that changed the way one perceived Béton – the French word for concrete. With

Collection 2018, the artists are back with 48 new handcrafted creations.

Speaking on the occasion, Mr Puneet Dalmia, Managing Director, Dalmia Bharat Group said, “Craft Béton, is an initiative that endeavors to converge art and luxury that is functional at the same time. After an enthusiastic response to our first collection, we are delighted to introduce an additional range of innovative art upon popular demand. Also, we understand the importance of Art & Craft, Delhi holds. The capital city of the country withholds a rich cultural heritage. We are looking forward to reaching out to

more customers via our online store and showing them, how magical cement can be.”

“Dalmia Bharat has been instrumental in the perception shift of cement and its use. Craft Béton is perhaps the finest expression of a product which is otherwise mundane and lifeless. We attribute our success to the perfect marriage of aesthetics, functionality and aspirational value.” added Mr. Sundeep Kumar, Chief Executive Officer- Craft Beton

Designer and Art curator Ms Iti Tyagi said, “I am delighted to be associated with Craft Béton second time in a row. We have evolved to bring in a greater sense of maturity, innovation and practicality into our new collection. It has been gratifying to explore the creative possibilities of cement and how it can be combined with any material to create any shape and achieve a durable result. We eagerly look forward

to the next season.”