Exportech 2016
A Reverse Buyer-Seller meet- Exportech 2016 was organized during 29th to 31st January at the Convention Centre Mela Ground in Gwalior. The event is hosted jointly by Confederation of Indian Industry and Madhya Pradesh Laghu Udyog Nigam Ltd (MPLUN) to uphold government’s objective to encourage exports from MP where manufacturers intending to expand into the export market found access to interested international buyers.
The event is a strategic decision by the government to efficiently intervene in the market as a facilitator of sorts and seeks audiences from as many as 21 different countries. This helps spread awareness about the potential of domestic industries in the area, between this and the export incentives provided at a later stage, the result is local industries better ability to compete in the global market.
The event was inaugurated by Yashodhara Raje Scindia minister for Commerce, Industries and Employment, govt of MP on 29 January and was concluded on 31 January. There were in total 60 pacts made during RBSM and 196.49 crores are expected out of these pacts.
While sharing the story post event Shailendra Singh, CEO, Ascent Brand Communications Pvt Ltd was thrilled to quote that the prestigious event mandated to us through a systematic tender process basis our rich credentials of handling government events and on top of it last year’s Exportech 2015 too was managed by us. There was mammoth task in hand as we had a challenge of handling 3-day event with lot of precision owing to the involvement of major stakeholders like CII, secretary level people, diplomats, foreign delegates, ministers of state and central, high level bureaucrats, entrepreneurs, industrialists etc.
There have been multiple sub events like 121 meetings amongst buyers and sellers, presentations on pre-scheduled topics, inauguration ceremony, closing ceremony, guest arrival and departures, product exhibition of 125 stalls, dinner and lunch for delegates and exhibitors etc. during 3-day event.
Large set up alluminium hangers with 2400 sqmtr were created with venue designing and décor with floral, landscaping, fabric work, branding, flags etc throughout the venue area to create high aesthetics and international look. Separate areas were created for opening ceremony with distinguished guests and honorable ministers, exhibition for showcasing products, dining area, meeting area, media room etc.
On asking about challenges in the event, chauhan said it was a different experience this year as our responsibilities got increased many fold as we had to make it even better than last year’s event which was excellently managed by us only. Providing ease to delegates coming from 21 countries was not an easy task, handling changing priorities last minute for satisfaction of our guests come handy in such events to check your endurance.
As said when end is well everything is well. It was overwhelming response from client and a vote of thanks especially given to our team for flawless execution and delightful experience to their stakeholders.
