28 May 2018: This summer, kids have an exciting opportunity to watch and learn from television. The much-loved edutainment show, Galli Galli Sim Sim, Indian adaptation of the world-renowned Sesame Street, is now on DD National 6 times a week. Special segments on the theme of a healthy body and mind are being telecast on DD National every Monday to Friday, 3 – 4 PM. In addition to the special weekday series, Season 9 of the show is being broadcast on Saturday mornings at 10:30 a.m.
The show is a bouquet of special episodes which motivate kids to stay healthy. In these special episodes, running on DD National, children get important tips on how to stay happy and healthy. In the ‘Galli Ki Duniya’ segment of the show, you see Khadoosa exercising in a fun way, Hero taking the role of Exercise King for a movie and Boombah teaching dance moves to Hero and lots more. In the ‘Word on the Street’ segment Grover explores meaning of different words like ‘kasrat’ and ‘exercise’. The show also has live action segments which bring stories from different parts of India to the young viewers, like the story of a girl from Nagaland who practices karate, the Kachi Ghodi dance from Pushkar, techniques of playing football shared by a young boy in Kolkata and many more. Foot-tapping covers of Bollywood dance tracks, Galli Galli Sim Sim style, motivate kids to get up and get moving.
Supriya Sahu, Director General, Doordarshan says, “Galli Galli Sim Sim has been a favourite of kids. The show has done tremendously well and has received appreciation from not just kids but also parents. We are always on the lookout for exciting and age-appropriate content for children and Galli Galli Sim Sim fits this need perfectly. The show with its popular and well-loved cast of friendly muppets entertains the young audience while teaching them important life skills.”
Mona Singh, Head – Business Development and Marketing, Sesame Workshop India says, “Galli Galli Sim Sim has proven impact on children’s learning outcomes. It has one of the highest rates of co-viewership, impacting parenting and the home-environment. Using muppets to engage and educate children, Galli Galli Sim Sim has shown that promoting learning on television can be fun and interactive. As of date, Galli Galli Sim Sim is the only educational program for children (0-8 years) broadcast on free to air television channels in India. We have reached 10 millionchildren through DD National and are proud to be on the national public broadcaster, which is one of the few channels in India providing age-appropriate content for children. We are delighted to be on DD National 6 times a week now. This means 6 times more fun, entertainment and learning!”
Sesame Workshop India, the organization behind Galli Galli Sim Sim has designed special thematic episodes keeping in mind the educational and entertainment needs of children. For example, through the summer season there are special segments around promoting a healthy body and mind. In June and July, as kids prepare to get back to school after the summer break, they will get to see special episodes on literacy and numeracy which will prepare them for lessons taught in school. In the months ahead, there will be special series on health and hygiene, celebrations, ensuring safety and developing socio-emotional skills.
Galli Galli Sim Sim is broadcast on DD National every Monday to Friday from 3 – 4 p.m. and every Saturday at 10:30 a.m. The show is also broadcast on Doordarshan’s regional channels: DD Girnar (Gujarati), DD Sahyadri (Marathi), DD Bihar, DD Uttar Pradesh, DD Madhya Pradesh and DD Rajasthan. The show has reached more than 150 million children since its debut.