Global Tissue Paper Market is showing steady growth of CAGR 4% but Indian Tissue market is booming: JP Narain

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Pune, 24th August, 18: The demand of tissue is increasing globally and it is expected that in the coming day’s tissue industry will mark a new heights. The tissue industry in India has a huge potential, but more education around hygiene and the use of tissue is needed. The per capita consumption for tissue in India is very low (90 grams) compared to other countries. This category as a whole is still perceived more a luxury item than a commodity.

After evaluating the growth potential in this sector and increasing hygiene awareness, India’s one of the largest paper manufacturing company Century Pulp and Paper foray into retail segment of tissue business.

Global Tissue Paper Market is showing a steady growth of CAGR 4%. In India, as people are becoming more concern on health and hygiene, the Tissue Paper Market in India is expected to grow at 15% CAGR & by 2022 it will touch 2.50 Lakh tons per annum; said JP Narain CEO Century Pulp and Paper. Adding to this he also mentioned that the continuous developments in the tissue paper industry have enabled individuals to lead a more sterile and hygienic life. He also stated that the key factors driving this growth of the tissue paper industry include changing lifestyles, rising healthcare expenditures, increasing population apart from steady rise in global GDP.

By keeping hygiene and health as one of the prime concern Century Pulp and Paper launched their retail tissue range of products in the market and for the official announcement of the launch, the company organized a press conference and customer meet in Hyatt Regency – Pune.

Pune being one of the biggest market in Maharashtra, and a matured market in terms of end user usability the major growth driver that CPP took at in this market are

1. Education Hub

2. IT Hub

3. Consumers exposure to international market

4. Hygiene Consciousness

Being optimistic with the international quality of product offering with range of Tissue products, company is looking high on its acceptability in this market.

In the conference CEO JP Narain shared the CPP’s growth path of last 3 decades with respect to technology enhancement, product range, innovation, and over & above various international standard environmental initiatives.

“Indian paper industry has growing by 6-7%, which put a positive impact on our company’s growth as well.” said Dr. Alok Prakash, Chief Sales Officer Century Pulp and Paper.