Honda drives Pune to vote #KoiSeatNaJayeKhali

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Pune, April 22, 2019: India’s most trusted two-wheeler brand, Honda Motorcycle & Scooter India
Pvt. Ltd is spearheading its #ActivIndia movement to create meaningful difference in society fuelled by
citizen partnership. #ActivIndia ignites every voter in Pune to exercise their most important form of self-
expression – their right to vote. Honda’s movement appeals to the voters to pledge to vote on coming
23 rd April 2019 & decide who gets the license to serve India.
The lack of transportation is often a hurdle in the world’s biggest democratic process. With Pune having
one of India’s largest two-wheeler riding populations, Honda has proposed a fresh thought to all the
Pune voters. Honda is asking every two-wheeler rider to pledge that #KoiSeatNaJayeKhali (no seat
should go empty). Ensure that your pillion seat doesn’t go empty when you ride to vote. Ride with your
friend, relative, neighbour etc. on pillion & ensure every two-wheeler rides two votes to the polling
Speaking about Honda’s movement activating young India to vote, Mr. Yadvinder Singh Guleria,
Senior Vice President, Honda Motorcycle & Scooter India Pvt. Ltd. said “After gaining the trust of
India, Honda has now sparked a positive social change, striving to evolve India into #ActivIndia. Driven
by the pledge #KoiSeatNaJayeKhali, we aim to activate all the voters in Pune to not only go vote
themselves but also take along their friends, family and relatives. We have received an overwhelming
response over calls and on the website within a brief span since the launch. With just 4 days left to the
poll in Pune, let’s make each voter socially aware & more responsible to drive the change. Just give a
missed call on 9870500111 and support the #ActivIndia movement by taking a pledge to vote.”
#ActivIndia movement is further deepening public awareness through outreach across all Honda
network touch points, workplace and communications across all mediums. So far, 1.5 Lakh + citizens
have already pledged to vote under the movement.
Here’s how Pune voters can support #ActivIndia –
1. Pledge to Vote : Visit & join the #ActivIndia movement
2. Set SMS reminder: Select your polling date on the website and get reminded a day before.
3. Join the movement through missed call: Just give a missed call on 9870500111 and support
the #ActivIndia movement by taking a pledge to vote
4. Frame your pledge: Show the world your customized pledge frame and spread awareness.
5. Spread the cause: Upload your pledge certificate on social media and ask your friends and
family to take the pledge too!
6. Every vote counts: Ensure two votes are cast for every two-wheeler. Ride to the polling booth
with a pillion.