Indulge in India’s first ever Modak Festival

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In order to educate citizens of Maharashtra on the origin of the popular Maharashtrian sweet-dish, ‘Modak’, and evolution of an illustrious ‘Modak’ manufacturing industry in the State, leading manufacturers of Indian traditional sweets will participate in an awareness event.

The two-day unique event will be held in Thane on September 8th & 9Th at Mohan Koppikar Road, Teen Hath Naka, Opposite Raheja Garden, Thane(west) from 11 AM to 8 PM. This socio-cultural event will showcase various kinds of ‘Modak’ and a variety of Indian traditional sweets under one roof for the first time in Maharashtra on a grand scale.

“The prime objective of celebrating such an event supported by Maharashtra based ‘Mithaee’ traders under the ‘Meetha India’ banner is to promote Indian traditional sweets and make people aware about the rich cultural tradition & heritage of the uniquely Indian sweetmeats of our country,” said Capt Kamal Chadha – the promoter of the ‘Meetha India’ movement.

Lauding the ‘Meetha India’ movement, the founder-director of Mumbai based ‘Kantilal Damodar Mithaiwala’, Mr Manoj Kantilal Soni said, “Preserving the rich culinary heritage of our State should be a matter of pride for every citizen of Maharashtra. The upcoming Modak Festival in Thane will be a tribute to Lord Ganesha – one of the most revered and admired deities in India.”

He added, “‘Modak Festival’ is also an divine tribute to Maharashtra’s age-old rich custom of celebrating ‘Ganesh Utsav’, as special cuisine ‘Modak’ is considered pious and holy during the celebration period.”

A recent report published by London-based market research firm ‘Mintel’ states that India is one of the world’s fastest growing chocolate confectionary markets. In such a scenario, an effort to organize a ‘Modak Festival’ to brand Indian traditional sweets as a better and wholesome alternative to western confectionary is expected to generate huge employment in Maharashtra’s Mithaee manufacturing industry over a period of time.