Introducing Singleton Selections, a range of exquisitely handcrafted leather accessories
Designer Arjun Khanna collaborates with the Singleton Selections to showcase this artisanal collection for the very first time
Mumbai, 27 January, 2016: USL-Diageo introduced the Singleton Selections, an exclusive range of premium leather bags and accessories that have been inspired by the brand’s rich Scottish heritage. Reinforcing the brand’s philosophy of ‘inherently good taste’, the collection is ideal for all who appreciate the finer things in life. For itslaunch in India, the Singleton Selections collaborated with celebrated fashion designer Arjun Khanna to showcase the exquisite collection and bring alive the minimalistic and modern aesthetic designs at the St. Regis, Mumbai on the 27th of January, 2016.
Each of the artistically designed pieces bears the Signature Singleton hallmark logo of a leaping salmon. As per Celtic Mythology, the salmon was not only a symbol of the pure waters of Scotland but also of wisdom and knowledge. This distinctive logo is embossed subtly on the leather surface, engraved on metal rivets and is also customized on leather zippers. The other discerning feature of the collection is the tartan lining on the insides of all the products which is the signature stamp of Scottish heritage along with the teal stitch in strategic places. The Singleton Selections tartan pattern has been exclusively designed and patented giving the range its uniqueness. The collection is crafted for sophisticated ease, providing a minimalistic, elegant feel that today’s discerning consumer seeks; a look that is favored by the fashionably upbeat.
Commenting on the association, fashion designer Arjun Khanna said “I always think of leather when I think of good taste in fashion. I’m delighted to collaborate with the Singleton Selections to showcase this exquisite collection and bring alive the minimalistic and modern aesthetic designs that the brand constitutes. My inspiration lies in its intricate detailing that perfectly resonates with my signature style. I feel each of these bags have a story and have the touch of the human hand. This, coupled with the unmistakable stamp of class and a unique design, make it a wardrobe must-have this season.”
Bhavesh Somaya, Head of Luxury, United Spirits – a Diageo Group Company, added “The brand philosophy of The Singleton Selections is rooted in ‘inherently good taste’. We have celebrated this philosophy through products crafted for people seeking unique designs that will set them apart from the crowd and place them amongst those with good taste and style. This collection of light, yet durable leather accessories will appeal to the discerning consumer who seeks sophisticated ease and something tastefully stylish.”
This avant-garde line of the Singleton Selections has been tastefully designed by globally acclaimed, award winning design agency Freytag Anderson and boasts of meticulously handcrafted designs with smooth texture that is the hallmark of the finest grade of leather.
The Singleton Selections contains a catalogue of sophisticated yet uber chic range of accessories in fashionably easy coolers of black and tan. The men’s range is specially designed to blend into the daily life of a gentleman, with an array of briefcases, messenger bags and wallets to choose from. The women’s collection of handbags, totes, clutches and wallets has been crafted elegantly to compliment every occasion with equal panache. The subtly stylish range of accessories includes iPad cases, passport covers, poker sets, journal covers, card holders, iPhone wallet and much more.
