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Pune: The new year brings in new forays for the international fashion jewelry label, ISHARYA, as they venture into Pune with a store at Phoenix Market City Mall! To celebrate this debut, Isharya hosted a plethora of influencers at the store over an evening of sparkle and sizzle!

Those planning to step up their jewelry collections this year can now shop on trend, new, high quality costume jewelry that is sophisticated, yet available at accessible price points.

The launch event of ISHARYA’s debut store in Pune was hosted by Rasika Wakalkar.

The new store showcases the brand’s latest collections which are Indian-inspired but made for a global audience. The two collections, namely, Fool’s Gold and Gypsy Soul indeed showcase the brand breaking traditions and making some extraordinary designs available to their customers.

“Fool’s Gold” chronicles an inward journey of discovery and ultimate self-affirmation. Made with muted brushed gold motifs in spirals and folds teamed with the contrasting Pyrite and brushed cotton pearls, Fool’s Gold inverts tradition and challenges you to value from a different perspective. Moreover, ISHARYA’s “Gypsy Soul” is inspired by Kashmir which is rich in heritage, craft art and culture. The collection celebrates ornate and detailed hand-carved architecture and intricate Persian motifs and patterns. The Gypsy Soul collection is fashioned in gold-plated filigree brass, Japanese cotton pearls, ISHARYA signature hand-cut polki mirrors and smokey topaz stones.

The new store has been designed to make accessorizing simple, easy and accessible.