itel S24 smartphone launched with India’s first AI-powered 108MP Camera and 8GB RAM under 10K

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New Delhi, 23rd April 2024: itel, India’s leading smartphone brand, launches the highly anticipated itel S24 smartphone. The itel S24 features a 108MP ultra-clear camera that comes with several AI-powered modes and features, along with many premium features including Dual DTS speakers and color changing design. Identifying Gen Z’s need for smartphones with robust performance and ultra-clear camera features, itel has yet again introduced an innovative product meeting the expectations of the youth of India.

The itel S24 is not only an ideal tool for capturing exceptional details but is also a performance powerhouse featuring MediaTek Helio G91 Octa Core Processor paired with 16GB* RAM for a much faster user experience and smoother entertainment. The itel S24 will be available in two stunning colors Starry Black and Dawn white. The Dawn White variant will feature a color change technology that turns the smartphone pink under ultraviolet rays. The smartphone goes on sale today on Amazon along with a free smartwatch at an effective price of INR 9,999/-

Commenting on the launch, Mr. Arijeet Talapatra, CEO of itel India said, “As technology continues to reshape industries and lifestyles, itel remains at the forefront of innovation, proudly introducing India’s first smartphone under 10k to feature an ultra-clear 108MP AI dual camera. The itel S24 embodies our commitment to empowering the Indian consumer with cutting-edge features at accessible price points, revolutionizing the smartphone landscape, and redefining the standards of mobile photography. With this groundbreaking addition, we reaffirm our dedication to delivering innovative solutions that enrich the lives of our users and set new benchmarks in the industry.”

The itel S24 comes packed with several features and modes crafted for the modern Gen-Z needs:

Ultra Clear Camera

The smartphone boasts the first-in-segment 108MP ultra-clear Dual AI camera with an impressive F1.6 Aperture. This advanced setup enables users to capture the minutest details of every memorable moment, delivering an unparalleled shooting experience. With enhanced light-capturing capabilities, it excels in producing superior-quality photos, showcasing rich details even in challenging lighting conditions. Moreover, the camera offers EIS (electronic image stabilization) alongside AI portrait mode, refined AI beauty features, and enhanced portrait blurring, ensuring every shot is a masterpiece.

Furthermore, featuring a Samsung sensor and Dual Flash Light (both front and back), this camera offers versatility and adaptability in various shooting scenarios. Special shooting modes such as AR Shots, Steady Video, and Short Video enhance the creative possibilities, ensuring users can explore and express their vision effortlessly.

Top Notch Performance

The itel S24 features MediaTek Helio G91 Octa Core Processor paired with 16GB* RAM (through memory fusion) + 128GB ROM for a much faster user experience and smoother entertainment. Boasting a 2Hz processor speed, the G91 Octa Core Processor achieves over 250k on Antutu benchmarks and incorporates MediaTek’s HyperEngine Gaming technologies, ensuring an impeccably smooth gaming experience. The impressive performance of the smartphone is powered by a 5000 mAh battery with 18W fast charging which allows 5 hours + gaming and 7.5 hours of video consumption.

Additionally, it features “AI Smart Charge,” which learns charging routines and adjusts charging speed to reduce battery aging and ensure safe charging. The “Bypass Charging Feature” directs power directly to the phone during gaming sessions, bypassing the battery to minimize heating effects and prolong battery lifespan.


The itel S24 boasts a stunning 90Hz 6.6-inch HD+ Punch-hole Display, offering users an immersive viewing experience with smooth visuals and vibrant colors. This high refresh rate display ensures seamless scrolling and fluid animations, enhancing the overall usability of the smartphone. Whether gaming, streaming content, or simply browsing the web, the S24’s display delivers crisp details and sharp images, elevating the user’s viewing pleasure to new heights. The itel S24 comes with the Dynamic Bar feature that appears around the front camera cutout. It shows users important notifications like battery charging details, incoming call alerts, and more

Dual DTS Speakers

The S24 Dual DTS Speaker elevates the user experience with significantly enhanced sound quality, delivering a rich sense of entertainment that immerses users in their games and music. Offering customizable sound scenes, users can effortlessly tailor their audio experience to suit their preferences. Whether opting for the default smart scene or selecting from music, video, or game scenes on the go, users have the freedom to enhance their auditory enjoyment to their liking.

Powered by itel OS 13.5, the S24 offers a plethora of utility features including Social Turbo, Game Mode, Dual App, Video Assistant, Kids Mode, Peek Proof, Smart Panel, and more, enriching the overall user experience with enhanced functionality and convenience.

Price and availability

The itel S24 is available exclusively on Amazon at INR 9,999/- along with a free smartwatch and will be available in retail outlests by the last week of April.

With this launch, itel has yet again solidified its position in the smartphone market and is determined to bring more smartphones that empower the modern Gen-z with aspirational features.

itel S24
Memory 128+8
Display 6.6”HD+90Hz
Platform G91
Front Cam 8MP
Rear Cam 108MP Dual camera
Battery 5000mAh
Charging 18W, Type- C
Fingerprint SFP
Colors Dawn White (Color Change)

Starry Black