Pune, 3rd January 2023: In today’s digital world, every businessperson knows the importance of building a brand, including their brand. Brand building is both an art and a science, and Kiran Bhat’s book is a handy tool where you can attempt to DIY (Do it yourself) if you are so inclined. From applying the right name to a product/service to creating an entire brand ecosystem – you can learn all there is to know about building your brand step by step.
The book has been described as a ‘concise bible’ for people interested in knowing about building brands. “A brand is built anyway by default, but a smart businessperson will build it by design,” said Kiran during the launch.
Whether you are a startupreneur, digital marketeer or an advertising professional, if you know the basics of building a brand, it can be an invaluable tool for a business or to further your career in your chosen profession.
Kiran Bhat runs a successful Branding and Digital Marketing company and has been in the business for over three decades. Her experience of over 30 years in brand building has culminated in this book. Full of practical insights with the actual process of how you can start building a brand from scratch is all documented in the book. Do not be fooled by its simplicity. The style is deliberately simple and illustrative as, after all, a picture speaks a thousand words. The book is specifically written for those not inclined to read tomes on branding and marketing.
The book is not only for serious practitioners but also for students and start-ups who would like to know how to go about building a brand from scratch. It has a lot of examples and small case studies, which can help a reader connect the dots and apply the knowledge shared.
The key to reading this book is to apply the knowledge. It is more like a workbook where you can put your learnings into immediate practice.