‘Local’ is the new global at Hard Rock Cafe India

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~ Introduces a new property ‘HRC Local’ to trace back to roots~

5th April, 2017, PUNE : Hard Rock Cafe in association with 4×4 entertainment launches ‘HRC Local’ a unique property to celebrate the beauty and diversity of homegrown music across the country.

 Amplifying the splendour of Indian soundscape, bands with deep inclination towards home melodies will hit the Hard Rock Stage in Mumbai, Bangalore, Delhi and Pune.

They will tour outlets across India as they capture the essence of the country with their songs, stories and language. This will promote the spirit of indigenous culture, traditions and treasures among the new generation of music enthusiasts.

The line – up will include two incredibly talented band known for their Indian renditions of music and their vibrant local flavour. The fusion of native facets coupled with a twang of freshness and originality will take you through the multiple astounding variations that our country plays host to.

Commenting on the new property, Jay Singh, Co-Founder and Executive Director at JSM Corporation said, “Hard Rock Cafe is all about spreading the joy of music among music lovers! We have always believed that India has the most diversified and richest musical heritage in the world.

We are looking forward to music lovers from all over the country coming to the shows to express their love and fondness for our Indian roots. This will also add to the eclectic slate of live music offerings at Hard Rock Cafe.”

Himanshu Vaswani of 4×4 Entertainment said, “The independent music scene has changed its mask every decade since the 70’s. From the Jazz clubs that crowded the South Bombay streets to the black t- shirts that lined up outside Rang Bhavan. The onset of this decade has brought about the freshest and the most original change to the landscape of independent music in the country. Numerous artists have chosen their mother tongue to express themselves thereby making their music far more accessible to the masses. With HRC Local we want to enable their purpose and spread their message one gig and one tour at a time. From Tamil rap to Bengali electronica, we have got it all on the cards.

The maiden month will witness performances by master raconteurs – Neeraj Arya’s Kabir Cafe depicting their songs and stories on Kabir’s way of life supported by Saby Singh, whose voice and minimalist arrangements are sure to mesmerize you.

Delhi – 6th April 2017

Bangalore– 13th April 2017

Mumbai, Worli– 20th April 2017

Pune- 27th April 2017

Hard Rock International

With venues in 74 countries, including 177 cafes, 24 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include Valencia, Innsbruck, Yangon and Chengdu. New Hard Rock Hotel projects include Abu Dhabi, Atlanta, Berlin, Dubai, London, Los Cabos, New York City, and Shenzhen, Dalian and Haikou in China.