15th January 2024: Mahindra has recently unveiled the sales figures for its vehicles in the Indian market, starting with the XUV700, Mahindra Scorpio N, and Classic. The company has now disclosed the sales report for the Mahindra Bolero, providing insights into its performance in the market for September. Notably, the Bolero holds significance in rural areas and various government applications, contributing to its commendable sales figures.
In January of this year, Mahindra Bolero, including Bolero Neo, recorded a total of 9,520 units in sales. However, the specific breakdown between the two models has not been disclosed. The Bolero’s popularity in rural regions and its utilization in government activities likely contributed to its substantial sales.
The Mahindra Bolero has demonstrated a robust growth of 16% year-on-year, selling 8,160 units during the same period last year. This SUV caters to the needs of rural areas and has become a reliable choice, reflecting in its consistent sales performance.
The Mahindra Bolero is available in three variants—B4, B6, and B6(O)—with prices ranging from Rs 9.78 lakh to Rs 10.79 lakh ex-showroom Delhi. On the other hand, the Bolero Neo, offered in four variants—N4, N8, N10, and N10(O)—is priced between Rs 9.63 lakh and Rs 12.14 lakh ex-showroom. Both SUVs share a similar engine but exhibit different power outputs, with the Bolero generating 75 bhp and 210 Nm of torque, while the Bolero Neo produces 100 bhp and 260 Nm of torque.
The features list for the Mahindra Bolero includes a digital instrument cluster, manual AC controls, Bluetooth connectivity, USB connectivity with AUX, power windows, and power steering. In comparison, the Bolero Neo offers an enhanced feature set, featuring a digital instrument cluster with a 7-inch touchscreen infotainment system, cruise control, height-adjustable driver seat, automatic AC controls, and keyless entry.
When it comes to safety features, the Bolero Neo boasts two front airbags, ABS with EBD, electronic stability control, rear parking sensor with a camera, and ISOFIX child seat anchors. In contrast, the standard Bolero provides two front airbags, ABS, and reverse parking sensors.
In terms of rivals, both SUVs do not directly compete with vehicles in their price range, but they encounter competition from sub-four-meter compact SUVs such as Tata Nexon facelift, Hyundai Venue, Maruti Fronx, Nissan Magnite, Renault Kiger, Maruti Suzuki Brezza, and Mahindra XUV300.
Excitingly, Mahindra has hinted at an electric version of the Bolero, and it is anticipated that the Bolero Neo, initially seen in an ambulance version, will soon be introduced as a 10-seater layout SUV for the general customers in the Indian market.