Mahindra celebrates 2 lakh sales milestone of its leading SCV brand, JEETO

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Mumbai, October 19, 2022: Mahindra & Mahindra Ltd. (M&M), India’s leading Small Commercial Vehicle (SCV) manufacturer, today announced that its leading SCV brand, Jeeto, has sold over 2 lakh units across the country. Jeeto stands out from the competition due to its best-in-class mileage, lowest maintenance, class-leading comfort and styling, simple manoeuvrability, and best value for money which results in higher profits. Jeeto is very popular among captive customers & several e-commerce companies have selected Jeeto as a preferred vehicle for their last-mile delivery.

 

 

Jeeto, the game-changing brand in the SCV segment, is powered by Diesel, Petrol, and CNG engines & comes in two deck sizes (6ft and 7.4ft). With its modular range, superlative adaptability, and superior efficiency in hauling goods across different segments, Jeeto has been unswerving in the last mile distribution and bolstered Mahindra’s position as the market leader since its launch. The entire range has been designed for refined performance and offers the best fuel efficiency in this segment.

 

 

Mahindra recently added the New Jeeto Plus CNG CharSau to its line-up, which was rolled out from Mahindra’s state-of-the-art Zaheerabad plant that boasts an unmatched range of up to 400 kilometres. The vehicle has the best-in-class mileage of 35.1 km/kg and an industry-leading load carrying capacity of 650kg.

 

 

Further, with superior product performance, lower maintenance, best in class mileage and the promise of a higher earning potential, Jeeto has scored high over its nearest competitors in the industry and it registered an all-time high market share of 17% in the SCV segment in Sept,2022.

 

 

Amit Sagar, Business Head, SCV Division, Mahindra & Mahindra Ltd., said, “The Jeeto range has successfully upheld Mahindra’s commitment and delivered on the brand’s promise of higher mileage and higher profits, bringing prosperity to over 2 lakh customers. We identified the transportation industry’s evolving challenges and worked to meet customers’ needs for inter- and intra-city transportation. For more than two decades, Mahindra has been the market leader in the SCV segment. We will continue to bring new offerings to meet the changing needs of our customers, and we are also increasing production to keep up with the massive demand. I am very excited about the brand’s future and would like to thank each customer who helped us reach this milestone.”

 

 

The Jeeto range is supported by Mahindra’s extensive service network, which is one of the largest in the country for easy on-ground maintenance and assistance. Along with strong customer validation, the Mahindra Jeeto has also been awarded the Apollo CV of the Year Award. Going beyond the product’s performance, Jeeto also features in the Make in Telangana video and has received excellent response from ecommerce and captive customers.

 

 

About Mahindra

 

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate.

 

The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.