Mahindra drives into an all new segment with the young SUV, KUV100

Powered by all new mFALCON engine, marks Mahindra’s entry into petrol space

Prices start at an attractive Rs. 4.42 lakhs (ex-showroom Pune for the K2 petrol variant)

To be available across Mahindra dealerships pan India with immediate effect

Chakan, January 15, 2016: Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, today launched its much awaited compact SUV – KUV100 (pronounced as KUV ‘1 double Oh’), the young SUV. The KUV100 combines aggressive styling and an SUV stance with refined and stylish interiors, ample space to comfortably seat 6 passengers, thoughtful safety features such as ABS with EBD standard across the range, dual airbags optional from the base variant and ISOFIX mounts for a child seat on the rear seat, with peppy performance from both petrol and diesel engines, high fuel efficiency and accessible technology making it an irresistible and aspirational offering for those eager to make a unique style statement.  Available at Mahindra dealerships across India from today, the KUV100 starts at an attractive price of Rs. 4.42 lakhs (ex-showroom Pune for the K2 petrol variant) and  Rs. 5.22 lakhs (ex-showroom Pune for the K2 diesel variant).

Built on an all-new monocoque platform and designed in-house with contemporary urban crossover cues the KUV100 sports a design language that is unique. The sculpted exterior with sharp lines, prominent hood, high beltline and dynamic design, aggressive front fascia, chiseled muscular body and large square wheel arches establish its dominating road presence and lends it the SUV stance. Further, its unique wrap around sunglass like headlamps, trendy daytime running lamps, chrome accented fog lamps, spider-design alloy wheels, and double barrel tail lamps all take the cool quotient a notch higher. The refined interiors aptly compliment the exteriors with their spacious and stylish feel, unique flexi 6 seating capacity, intuitive

features and innovative storage spaces.

Speaking at the launch Dr. Pawan Goenka, Executive Director, Mahindra & Mahindra Ltd said, “The launch of KUV100 is a defining moment in the automotive journey of Mahindra.  KUV100 is our first foray into ground up petrol engine and with it we are defining a new SUV sub-segment and targeting a new customer group.  Yet another ‘Make in India’ product, the KUV100 aptly represents our ‘Rise’ philosophy in action, as our development team used alternative thinking and challenged the limits to deliver a vehicle that is poised to be nothing less than a game changer for us.  We are entering a new orbit and hope to deliver yet another icon, yet another dream SUV”.

Pravin Shah, President & Chief Executive, (Automotive) Mahindra & Mahindra Ltd., while speaking at the launch in Chakan said, “This is a very proud moment for us, as the KUV100 turns a new leaf in Mahindra’s evolution in the SUV segment. Being the market leader in the SUV space, it has always been our endeavour to offer breakthrough products and category creators and we have consistently done that, be it with the Scorpio or the XUV500 and TUV300 more recently. Being a listening organization, we identified that today’s youth would want an SUV that helps them stand out, that reflects their personality and enhances their lifestyle. I believe the KUV100 will appeal to youth and first time car buyers with its aggressive styling, trendy interiors, long feature list and attractive price point and emerge as a winner.”

The KUV100 is all set to create new benchmarks in safety in this price segment with ABS with EBD standard even on the base variant.  Not just that, dual airbags are available on optional variants from the base variant as well and as standard on the top end variant. KUV100 is ready ahead of time to meet the upcoming 2017 safety regulations(applicable to KUV100 in 2019).The vast array of safety features include ISOFIX mounts for child seat on rear seat, a “body cage” of ultra-high strength steel that provides enhanced safety to the occupants, ELR seat belts with emergency locking retractors, speed-sensing auto door locking and auto-unlocking in the event of a crash, automatic hazard lights on panic braking and dual rear fog lamps. Peace of mind is guaranteed with an excellent warranty of 2 years/unlimited kms.

Customers can choose between 7 variants (K2, K2+, K4, K4+, K6, K6+, K8), petrol and diesel engine options, 5/6 seater options and 7 exciting colours – Fiery Orange, Flamboyant Red, Aquamarine, Pearl White, Dazzling Silver, Designer Grey and Midnight Black.

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About the KUV100

Dynamic Design, Aggressive SUV Stance and a Dash of Style:

The exterior design mirrors today’s youth and their aspirations, with its confident stance, focussed expression in the front underlined by the DRLs, the body creases reflecting modern dynamism, and all the accessories such as the cool and trendy wraparound sunglass-inspired headlamps and the chrome accents that accentuate the cool quotient of the KUV100.

  • Sculpted bonnet
  • Muscular body lines and bold undercuts
  • Unique sunglass-like wraparound headlamps
  • Double-barrel tail lamps
  • Spider-design alloy wheels
  • Clenched fist-inspired ORVMs
  • Unique high-placed rear door handles
  • Stylish roof rails
  • Sporty rear spoiler
  • Dual-tone rear bumper with sporty mud-flaps
  • Chrome accents on front fog lamps and dual rear fog lamps
  • Body side cladding

Refined, Stylish and Spacious Interiors:

The interiors of the KUV100 are designed for the young, stylish and intuitive, with all the requirements just a touch or a knob away. The spacious interiors can comfortably accommodate up to 6 people.

  • Refined and stylish, dual-tone interiors with piano-black inserts
  • Stylish, floating dashboard design
  • Joystick-like gearshift
  • Sporty front seats with integrated headrests and see-through bezel
  • Premium quality fabric upholstery
  • Mood lighting inside the door handles
  • Sculpted steering wheel with bolsters
  • Twin-pod instrument cluster
  • Diamond-shaped outer AC vents

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.9 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractorsutility vehiclesinformation technology, financial services  and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel,commercial vehicles and two wheeler industries.

In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.

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