Milind Soman flags off for the “Lifelong Green Ride 3.0” from Pune, advocating health and a pollution-free environment across multiple cities in India
Pune, 11th December 2023: Milind Soman, the fitness icon, embarked on the Lifelong Retail Green Ride 3.0 from Pune. Lifelong Online Retail Private Limited, a prominent consumer durables company, orchestrated this multi-city cycling event to foster a healthier and eco-friendly environment. The journey commenced in Pune and is set to conclude in Bangalore on December 18, 2023.
Milind Soman, renowned as India’s supermodel and fitness influencer, embarked on a solo cycling expedition covering an impressive distance of over 650 kilometers from Pune to Ahmedabad, followed by an EV ride on TVS iQube electric of 100 kilometers to Bangalore. He has been associated with the Lifelong campaign earlier urging people to “Fight Lazy”, a movement urging everyone to fight their lazy selves and push themselves to be their fittest versions. The Lifelong Freeride Cycle is his trusted companion on this mission to inspire individuals to embrace an active lifestyle and contribute to environmental well-being.
Speaking on the occasion, Bharat Kalia, Co-Founder, of Lifelong Online Retail Pvt. Ltd., expressed his enthusiasm for the Green Ride initiative, stating, “At Lifelong, we are committed to fostering a healthier lifestyle for individuals while emphasizing the importance of environmental sustainability. The Green Ride serves as a powerful testament to our dedication towards these goals, and we are proud to collaborate with Milind Soman in spreading this message across the nation.”
Fitness icon Milind Soman, commented, “I am thrilled to be a part of the Green Ride initiative for the third consecutive year. This campaign resonates with my belief in the transformative power of fitness and its positive impact on both personal well-being and the environment. Let’s come together and make a difference by choosing an active lifestyle and contributing to a cleaner, greener world.”
As part of the Ride, Milind encourages families to participate in the “Ride with Family” initiative, allowing lifelong customers to enjoy the ride alongside Milind Soman. Additionally, Milind will engage with schoolchildren in Bangalore and Pune during this journey.
The Green Ride 3.0 will traverse through multiple cities, covering diverse terrains to symbolize the collective effort needed for a healthier planet. Lifelong and Milind Soman invite everyone to join this movement, promoting fitness, environmental consciousness, and the pursuit of a healthier, sustainable future.
Milind will also be covering a distance of 100 km on TVS iQube Electric to promote the environment-friendly mode of transport – the electric vehicles. Speaking on the occasion, Saurabh Kapoor, VP – of Marketing, EV Business Unit, TVS Motor Company says, “As we embrace the future of sustainable mobility, this partnership with Green Ride and Milind Soman epitomizes our unwavering commitment to a greener tomorrow. By showcasing the harmony between electric vehicles and our shared dedication to a sustainable future, we aim to inspire a global audience to join us on this transformative journey towards eco-friendly and responsible modes of travel”.
Wellman – the vitamin supplement brand & Pristine – the real estate developers focused on sustainable living and Gujarat Tourism are the other partners for the Green Ride Season 3.
