MSEDCL Launches Lucky Digital Consumer Yojana to Promote Online Electricity Bill Payments
Mumbai, December 18, 2024: Maharashtra State Electricity Distribution Company Limited (MSEDCL) has introduced the Lucky Digital Grahak Yojana to encourage customers to pay their electricity bills online. This initiative targets low-voltage electricity consumers who have not previously used online payment options, with the goal of increasing digital transactions across the state.
Under the scheme, customers paying their electricity bills online for three consecutive months after March 31, 2024, will qualify for a lucky draw offering prizes such as smartphones and smartwatches. Eligible customers include those who had not used the online payment option between April 1, 2023, and March 31, 2024.
Consumers can participate in the scheme by making three or more consecutive online payments between January 1 and May 31, 2025. Payments must be made through digital platforms such as net banking, UPI, debit/credit cards, wallets, QR codes, NEFT, RTGS, or the MSEDCL website and mobile app.
Online Payment Benefits
MSEDCL noted that over 70 percent of its consumers already prefer digital bill payments, which save time and effort. The company incentivizes digital payments with a 0.25 percent discount on the bill amount. Through the Lucky Digital Grahak Yojana, Mahavitaran aims to further boost this proportion.
Eligibility Criteria and Prize Details
To qualify for the scheme:
Customers must pay their electricity bills online for three consecutive months using approved payment methods.
The minimum bill amount should be ₹100.
The outstanding balance must not exceed ₹10 by the last day of the month before the draw.
Each customer number will be eligible for only one prize during the scheme.
Three lucky draws will be conducted online at the sub-division level in April, May, and June 2025, with five winners announced in each draw. Prizes will include smartphones and smartwatches.
MSEDCL has appealed to customers to embrace digital payment methods and participate in the Lucky Digital Grahak Yojana. This initiative not only offers attractive rewards but also encourages a more convenient, efficient, and cashless method of payment.
Consumers can use the Mahavitaran Mobile App or website to pay their bills and avail themselves of the benefits offered under the scheme.
