· Bajaj website sets new benchmark with 2.6 Lakh sessions onlaunch day
· 1.2 Lakh webcast views from across the world
· Over 4 million video views on first day itself
Pune, December 16,2016:Bajaj Auto announced its new brand for premium sports bikers– the Dominar 400 on the 15th of December and the launch has set new benchmarks with an overwhelming response on various digital channels.
Heavy online enquiries related to the Dominar 400 disruptedthe Bajaj Auto website on the 15th of December leading it to crash. The Bajaj Auto website also set new benchmark with 2.6 Lakh website sessions on the first day itself.
Bajaj Auto also hosted a launch webcast, for patrons interested in experiencing the Dominar 400 launch event held in New Delhi. Despite failure of the leased lines which resulted in a delay of 40 minutes the Dominar 400 Launch webcast saw a whopping 1.2 Lakh webcast views.
Bajaj Auto has dominated the Indian Sports motorcycle market and maintained its leadership for 15 continuous years. Bajaj Auto yesterday announced its new brand for premium sports bikers – the Dominar. The Dominar 400, powered by a 373cc triple spark four valve DTS-i engine with fuel injection and liquid cooling, is the first of a series of big muscular bikes for the fast growing premium biking segment.
Customers can reserve their Dominar 400 though a centralized online booking with Rs 9000. Online bookings have commenced from yesterday and customers can choose the dealer they would like delivery through. Looking at the initial response it appears that Bajaj will have to quickly ramp up production to meet deliveries commencing January 2017.