Parimatch concludes a historic deal: a partnership with Juventus officially announced

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On September 17th, the world-famous football club Juventus signed a historic deal with global technology company Parimatch.

Juventus is one of the greatest football clubs in world history. This strategic collaboration will allow brands to build a close relationship and further delight fans around the world with new sports initiatives. 

The partners are going to organize a virtual conference in October this month. Parimatch CEO, represented by Sergey Portnov, and chief revenue officer of Juventus Giorgio Ricci will present the two brands at this upcoming conference. During the event, they will discuss the details of the upcoming cooperation, and carefully review the chronology of further relationship development. Moreover, one or two special guests will be invited to the event, which will not leave any hardened fan indifferent to this event.

Portnov recently announced that Parimatch and Juventus are top brands in their niches, and together they will be able to reach unprecedented heights. 

Giorgio Ricci said that this strategic cooperation will make it possible to implement new technological solutions in all areas of cooperation.  Starting with the first league match, we will see the corporate manifesto on television with the latest and advanced digital overlay, which will be installed on the Allianz stadium LED display.

The two organizations will work together in the international arena, but only outside Southeast Asia and Italy. They will support each other in terms of international scalability and growth, using a mutual goal to reach a wider audience.

Parimatch carefully chooses partners who would be close to the company in spirit. The main task of the company is not only to attract new clients but also to keep the old ones through all kinds of initiatives. That’s why in July 2018, Parimatch became the official UFC sweepstakes partner for the EMEA (Europe, Africa, and the Middle East) region. Later world sports legends Conor McGregor and Mike Tyson joined Parimatch brand ambassadors.


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