Pepperfry Launches India’s First Factory Outlet, Expands Pune Presence with 6th Store

Pune, 15th April 2026 – Pepperfry, one of India’s leading furniture and home marketplaces, has announced the launch of its first-ever factory outlet in India, in Pune. With this addition, the brand marks its 6th offline store in Pune at Nutan Warehousing Complex, Saswad Rd, Haveli,Pune , further strengthening its presence in one of its fastest-growing markets.

Conceptualized as a sofa and living room lounge, the factory outlet is designed to offer customers a highly immersive shopping experience. The store showcases an extensive range of sofas across configurations, with a strong focus on comfort, design, and functionality. Customers can experience fabrics, upholstery, and materials firsthand, enabling more confident purchase decisions. The outlet also offers sofa customization options, allowing customers to tailor products to their preferences and living spaces.

The factory outlet format enables Pepperfry to bring customers closer to a wider assortment, while also delivering enhanced value and accessibility.

Commenting on the launch, Ashish Shah, Founder and CEO of Pepperfry, said:
“Pune has been one of our strongest growth markets, and we are excited to introduce our first factory outlet in India with this launch. This is just the beginning — we are aggressively expanding our footprint across geographies to bring Pepperfry closer to our customers. With this new format, we aim to create a more immersive buying experience, where customers can engage with our products — from comfort to fabric and customization — before making a decision.”

Pune has consistently demonstrated strong growth for Pepperfry, and this launch reinforces the brand’s continued commitment to investing in the region while elevating the overall customer experience.

With this, Pepperfry continues to strengthen its omnichannel strategy by seamlessly integrating its physical retail presence with its robust digital platform, offering customers greater convenience, choice, and a superior shopping journey.