Professor from University of Puerto Rico, USA at SIBM Pune

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Pune, 22 August 2022: Dr Justin Paul, is the Chief Editor of International Journal of Consumer studies, an A grade journal with an Impact Factor 7.1. Among the world’s top 0.1% highly cited researchers and a former faculty member with the University of Washington, he serves as Professor of MBA and Research Chair of PhD programs, University of Puerto Rico, USA and holds a title as honorary Visiting Professor- Henley Business school, University of Reading, England. He is also a ‘Distinguished Professor’ at Symbiosis Institute of Business Management, Pune



Dr. Paul introduced the Masstige model and measure for brand management, CPP Model for internationalization, SCOPE framework for Small firms, 7-P Framework for International Marketing and TCCM Framework for literature reviews. Dr. Justin Paul conducted a workshop on Publishing Review Papers in A & A star journals for faculty members of Symbiosis International University. Dr. Justin Paul also handled academic sessions on Masstige Marketing- What, why, where, when and How and 7-P framework for International Marketing for the MBA students of SIBM Pune. Dr. Justin Paul also interacted with Dr. Rajani Gupte is the Vice Chancellor of the Symbiosis International (Deemed University) where he discussed the possibilities to strengthen the collaboration that he has with the University.


“The session for MBA students was an enriching experience for the students and the a workshop on Publishing Review Papers was a great value add for the faculty members” stated Dr VV Ravi Kumar Deputy Director SIBM Pune