PUNE, India, October 24, 2017: Brand Bajaj from Pune holds the 9th position in the list of India’s Most Attractive Brands. KTM DUKE bike brand stands at 99 while household electrical brand SYSKA LED is at 155 rank. Automobile brand FIATis positioned at 203 rank. The fourth in itsseries, India’s Most Attractive Brands Report 2017 (MAB), has highlighted the country’s top 1000 brands based on attractiveness, as per consumer perceptions based on a primary research methodology. The list starts off with the South Korean Consumer Electronics giant – Samsung, claiming its top spot after falling by two ranks from 2016.
Legendary eatery Kyaani Bakery takes the 257th, BAJAJ PULSAR is at 311rank, KIRLOSKAR takes up 413 position, BAJAJ FINANCE at 456, BAJAJ ALLIANZ at 482, BAJAJ AUTO at 504 and FINOLEX at 569in the annual report.
“Bajaj yet again holds an elevated position in the list from Pune. The inclusion on a Pune based brand in the top ten of the list talks is significant and having 17 brands from Pune in top 1000 shows a high affinity of Pune brands on Aattractiveness Quotient. Brands from Pune bring with them global standards and the city’s proximity to Mumbai makes it an appealing destination for businesses. Our research covers different parts of the country and consequently the insights derived also cover diverse perceptions of consumer influencers.,” commented N. Chandramouli, CEO, TRA Research.
India’s Most Attractive Brands 2017, the fourth in the Report series, is the result of primary research based on the proprietary 36 Traits of Attractiveness that have been studied and identified by TRA Research. This year’s research was conducted among 2,456 consumer-influencers across 16 cities and generated nearly 5 million data points and 5,000 unique brand mentions, out of which the top 1000 brands have been listed in this year’s Report. The 204-page, hardbound Report is available for Rs.14,000/-.