Pune Camp Jeep®Witnesses a Flurry of Jeep® Enthusiasts

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Pune, May 12, 2018: Fiat Chrysler Automobiles (FCA) India, parent of the iconicJeep® brand organized Camp Jeep for the first time in Pune, this weekend. CampJeep® is an extreme off-roading experience organized by FCA across the country that provides enthusiasts and potential Jeep®customers an opportunity to try and test, real time, the superior and world famous 4×4 capability of Jeep® SUVs. The off-roading event is organized at the Podar International School Ground in Wagholi, Pune.

While the visiting guests and their families wait for their turn to drive 4×4 Jeep® SUVs in mud and slush, they can enjoy the premium hospitality in the holding area which includes a comfortable lounge, an American snack buffet counter, play area for kids and a static product display. The classy yet rugged experience has been a big hit in other parts of India.

Commenting on Camp Jeep®, Mr. Kevin Flynn– President and Managing Director, FCA India said, “Camp Jeep® lends customers the opportunity to drive 4×4Jeep® SUVs on exceptionally difficult terrain and witness first-hand the ease with which these legendary SUVs are designed to tackle extreme driving conditions. The 76-year old illustrious Jeep® brand has evolved from buildingpractical, tough but agileoff-roaders for the American armed forces to luxurious SUVs that satisfy present-day aspirations. Even today we keep to this ethos, the Jeep®brand builds SUVs that can ‘go anywhere’ albeit in luxury. In Camp Jeep®, we want customers to actually experience the legendary capability of Jeep®SUVs through the lens of luxury and I am very excited that our customers in Punecan experience our SUVs first hand.”

Camp Jeep® is Jeep brand’s global off-roading property that showcases the legendary off-roading capabilities of Jeep SUVs by driving them in extreme off-road conditions like rock, sand, slush, inclines and tight maneuvers, aided by the Jeep® Active Drive and Jeep®SelecTerrain Management Systems. Customers, who may not attempt driving over such terrains in everyday life can do so in Camp Jeep® in the presence and under the guidance of trained off-road instructors.

Camp Jeep® was first introduced to Delhi-NCR customers in December 2016. Going with the Jeep® brand’s values of freedom and authenticity, Camp Jeep® delivers an earthy but sophisticated customer experience.

Flynn added, “The uniqueness of CampJeep® is that we off-road in a natural habitat. We prefer our SUVs naturally tackling what nature has to throw at them instead of creating a modular off-roading experience. To maximize the Camp Jeep®opportunity further, we have planned to engage with customers across India and will let them have this thrilling experience of driving authenticJeep® SUVs.”

About Fiat Chrysler Automobiles

Fiat Chrysler Automobiles (FCA) designs, engineers, manufactures, distributes and sells vehicles under the Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, Ram, SRT brands as well as luxury cars under the Maserati brands.

FCA also operates in the components sector, through Magneti Marelli and Teksid, and in the production systems sector, through Comau, and in after-sales services and products under the Mopar brand name. In addition, the Group provides retail and dealer finance, leasing and rental services in support of the car business through subsidiaries, joint ventures and commercial agreements with specialized financing services providers.

FCA is an international auto group engaged in industrial activities in the automotive sector through companies located in 40 countries and has commercial relationships with customers in approximately 150 countries.

About Jeep® Brand

Built on more than 75 years of legendary heritage, Jeep® is the authentic SUV with class leading capability, craftsmanship and versatility for people who seek extraordinary journeys.

The Jeep® brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. The Jeep® vehicle line-up in India consists of the Jeep® Wrangler, Grand Cherokee and now the Jeep® Compass.